SWOT analysis and revelation in traditional Chinese medicine internationalization
Abstract Traditional Chinese medicine (TCM) is currently the best-preserved and most influential traditional medical system with the largest number of users worldwide. In recent years, the trend of TCM adoption has increased greatly, but the process of TCM internationalization has suffered from a se...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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BMC
2018-01-01
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| Series: | Chinese Medicine |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s13020-018-0165-1 |
| _version_ | 1811215934063378432 |
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| author | Haitao Tang Wenlong Huang Jimei Ma Li Liu |
| author_facet | Haitao Tang Wenlong Huang Jimei Ma Li Liu |
| author_sort | Haitao Tang |
| collection | DOAJ |
| description | Abstract Traditional Chinese medicine (TCM) is currently the best-preserved and most influential traditional medical system with the largest number of users worldwide. In recent years, the trend of TCM adoption has increased greatly, but the process of TCM internationalization has suffered from a series of setbacks for both internal and external reasons. Thus, the process of TCM internationalization faces formidable challenges, although it also has favourable opportunities. Using SWOT analysis, this paper investigates the strengths, weaknesses, opportunities and threats for TCM. These findings can serve as references for TCM enterprises with global ambitions. |
| first_indexed | 2024-04-12T06:31:45Z |
| format | Article |
| id | doaj.art-b916109ef92b4d609bacc474e82af5fc |
| institution | Directory Open Access Journal |
| issn | 1749-8546 |
| language | English |
| last_indexed | 2024-04-12T06:31:45Z |
| publishDate | 2018-01-01 |
| publisher | BMC |
| record_format | Article |
| series | Chinese Medicine |
| spelling | doaj.art-b916109ef92b4d609bacc474e82af5fc2022-12-22T03:44:00ZengBMCChinese Medicine1749-85462018-01-011311910.1186/s13020-018-0165-1SWOT analysis and revelation in traditional Chinese medicine internationalizationHaitao Tang0Wenlong Huang1Jimei Ma2Li Liu3China Pharmaceutical UniversityChina Pharmaceutical UniversityJiangsu Suzhong Pharmaceutical Group Co., Ltd.China Pharmaceutical UniversityAbstract Traditional Chinese medicine (TCM) is currently the best-preserved and most influential traditional medical system with the largest number of users worldwide. In recent years, the trend of TCM adoption has increased greatly, but the process of TCM internationalization has suffered from a series of setbacks for both internal and external reasons. Thus, the process of TCM internationalization faces formidable challenges, although it also has favourable opportunities. Using SWOT analysis, this paper investigates the strengths, weaknesses, opportunities and threats for TCM. These findings can serve as references for TCM enterprises with global ambitions.http://link.springer.com/article/10.1186/s13020-018-0165-1TCMInternationalizationSWOT analysis |
| spellingShingle | Haitao Tang Wenlong Huang Jimei Ma Li Liu SWOT analysis and revelation in traditional Chinese medicine internationalization Chinese Medicine TCM Internationalization SWOT analysis |
| title | SWOT analysis and revelation in traditional Chinese medicine internationalization |
| title_full | SWOT analysis and revelation in traditional Chinese medicine internationalization |
| title_fullStr | SWOT analysis and revelation in traditional Chinese medicine internationalization |
| title_full_unstemmed | SWOT analysis and revelation in traditional Chinese medicine internationalization |
| title_short | SWOT analysis and revelation in traditional Chinese medicine internationalization |
| title_sort | swot analysis and revelation in traditional chinese medicine internationalization |
| topic | TCM Internationalization SWOT analysis |
| url | http://link.springer.com/article/10.1186/s13020-018-0165-1 |
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