Popularizing the Internet

In popular science and technology writing, “boosterism” is prominent. Writers overwhelmingly describe science and technology in enthusiastic terms, thereby promoting the deficit or Public Appreciation of Science and Technology model (PAST). A crucial aspect of the PAST model is its pro-innovation bi...

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Bibliographic Details
Main Author: Hetland Per
Format: Article
Language:English
Published: Sciendo 2015-10-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.1515/nor-2015-0023
Description
Summary:In popular science and technology writing, “boosterism” is prominent. Writers overwhelmingly describe science and technology in enthusiastic terms, thereby promoting the deficit or Public Appreciation of Science and Technology model (PAST). A crucial aspect of the PAST model is its pro-innovation bias: writers enroll chaperones in the texts, such as spokespersons, users, celebrities, witnesses, experts, and authorities, to support their claims. Both “boosterism” and pro-innovation bias constrain the public’s critical understanding of science and technology. This study includes a detailed exploration of pro-innovation bias in the popularization of the Internet in the Norwegian press and how journalists use chaperones to support their claims. The author demonstrates that, in popularizing the Internet, pro-innovation bias manifests several other biases, such as individual-praise, pro-technology, individual-blame, technology-blame, and source biases.
ISSN:2001-5119