Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi

Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products...

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Main Authors: Dikdik Kusdiana, Ardi Gunardi
Format: Article
Language:English
Published: Universitas Pasundan 2014-12-01
Series:Trikonomika
Online Access:https://journal.unpas.ac.id/index.php/trikonomika/article/view/611
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author Dikdik Kusdiana
Ardi Gunardi
author_facet Dikdik Kusdiana
Ardi Gunardi
author_sort Dikdik Kusdiana
collection DOAJ
description Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.
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spelling doaj.art-b9273c273fc94523acbf7c724df426412022-12-22T01:24:04ZengUniversitas PasundanTrikonomika1411-514X2355-77372014-12-0113215317110.23969/trikonomika.v13i2.611611Pengembangan Produk Unggulan UMKM Kabupaten SukabumiDikdik Kusdiana0Ardi Gunardi1Fakultas Ekonomi Universitas PasundanFakultas Ekonomi Universitas PasundanMicro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.https://journal.unpas.ac.id/index.php/trikonomika/article/view/611
spellingShingle Dikdik Kusdiana
Ardi Gunardi
Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
Trikonomika
title Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
title_full Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
title_fullStr Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
title_full_unstemmed Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
title_short Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
title_sort pengembangan produk unggulan umkm kabupaten sukabumi
url https://journal.unpas.ac.id/index.php/trikonomika/article/view/611
work_keys_str_mv AT dikdikkusdiana pengembanganprodukunggulanumkmkabupatensukabumi
AT ardigunardi pengembanganprodukunggulanumkmkabupatensukabumi