Determinant Factors of the Marketing Activity of Scientific and Research Institutions
In the article the internal and external determinant factors which influence research and scientific institutions’ choice of business orientation are presented. Typical business orientations fit for application in such institutions for the purpose of carrying out market tasks are presented. Against...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-03-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.15.01.2015.02 |