The effects of attractive but unattainable alternatives on the attractiveness of near and distant future menus
We examine how adding an Attractive but Unattainable Alternative (AUA) to a set of available but less attractive alternatives influences evaluations of near vs. distant future sets of alternatives. According to Construal Level Theory (Liberman and Trope, 2008) including an AUA would decrease the att...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2010-04-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/10/91129/jdm91129.pdf |