How we won the sin tax law: the Philippine sin tax story in social media messages
Background Recognizing social media as a potent tool in lobbying for tobacco control policies, this paper analyzes the Philippines´ success in enacting the 2012 Sin Tax Reform Law and the social media strategies that accompanied its passage. The study aims to demonstrate successful messaging strateg...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
|
| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/How-we-won-the-sin-tax-law-the-Philippine-sin-tax-story-in-social-media-messages,84532,0,2.html |