Research on CTR Prediction Based on Deep Learning

Research on CTR Prediction Based on Deep Learning

Click-through rate (CTR) prediction is critical in Internet advertising and affects web publisher's profits and advertiser's payment. In the CTR prediction, the interaction between features is a key factor affecting the prediction rate. The traditional method of obtaining features using fe...

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Bibliographic Details
Main Authors: Qianqian Wang, Fang'ai Liu, Shuning Xing, Xiaohui Zhao, Tianlai Li
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Click through rate
deep learning
factorization machines
sponsored search
tensor decomposition
Online Access:https://ieeexplore.ieee.org/document/8566156/

Internet

https://ieeexplore.ieee.org/document/8566156/

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