Creative industries: Economic exploitation of the media of mass communication
Modern technological age has created the preconditions for the establishment of a new production system that offers new opportunities, but also imposes new creative forms that must comply with the rules of the system: effective and higher production accompanied by adequate consumption. Creative indu...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2015-01-01
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| Series: | Megatrend Revija |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2015/1820-31591503087N.pdf |
| _version_ | 1819154130276450304 |
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| author | Nikodijević Dragan |
| author_facet | Nikodijević Dragan |
| author_sort | Nikodijević Dragan |
| collection | DOAJ |
| description | Modern technological age has created the preconditions for the establishment of a new production system that offers new opportunities, but also imposes new creative forms that must comply with the rules of the system: effective and higher production accompanied by adequate consumption. Creative industries and media practice have reached enormous proportions-production, and their aim is not only to influence the masses, but also to exploit them economically. This has almost imperceptibly started a new economic revolution. In a culture that has been created with a special trade sector wide scale, equipped with channels for the distribution, commercial and propaganda means, in short, all the elements of a typical economic activity. Creative industries are considered, as a matter of course, not the creative function, but the function of its profitability; the pursuit of profit plays a decisive role. |
| first_indexed | 2024-12-22T15:16:11Z |
| format | Article |
| id | doaj.art-b9685a0043fa4a4aac058012066f85cc |
| institution | Directory Open Access Journal |
| issn | 1820-3159 |
| language | English |
| last_indexed | 2024-12-22T15:16:11Z |
| publishDate | 2015-01-01 |
| publisher | University Dzon Nezbit |
| record_format | Article |
| series | Megatrend Revija |
| spelling | doaj.art-b9685a0043fa4a4aac058012066f85cc2022-12-21T18:21:45ZengUniversity Dzon NezbitMegatrend Revija1820-31592015-01-011238710410.5937/MegRev1503087N1820-31591503087NCreative industries: Economic exploitation of the media of mass communicationNikodijević Dragan0Fakultet za kulturu i medije Univerziteta 'Džon Nezbit', BeogradModern technological age has created the preconditions for the establishment of a new production system that offers new opportunities, but also imposes new creative forms that must comply with the rules of the system: effective and higher production accompanied by adequate consumption. Creative industries and media practice have reached enormous proportions-production, and their aim is not only to influence the masses, but also to exploit them economically. This has almost imperceptibly started a new economic revolution. In a culture that has been created with a special trade sector wide scale, equipped with channels for the distribution, commercial and propaganda means, in short, all the elements of a typical economic activity. Creative industries are considered, as a matter of course, not the creative function, but the function of its profitability; the pursuit of profit plays a decisive role.http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2015/1820-31591503087N.pdfcreative industriesmediaeconomycreativity |
| spellingShingle | Nikodijević Dragan Creative industries: Economic exploitation of the media of mass communication Megatrend Revija creative industries media economy creativity |
| title | Creative industries: Economic exploitation of the media of mass communication |
| title_full | Creative industries: Economic exploitation of the media of mass communication |
| title_fullStr | Creative industries: Economic exploitation of the media of mass communication |
| title_full_unstemmed | Creative industries: Economic exploitation of the media of mass communication |
| title_short | Creative industries: Economic exploitation of the media of mass communication |
| title_sort | creative industries economic exploitation of the media of mass communication |
| topic | creative industries media economy creativity |
| url | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2015/1820-31591503087N.pdf |
| work_keys_str_mv | AT nikodijevicdragan creativeindustrieseconomicexploitationofthemediaofmasscommunication |