PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
Considering the complexity of University Manageme nt in the State and National levels, it is highlighted the importance of a well - designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily bas...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2017-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319351653006 |
| _version_ | 1797656602693599232 |
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| author | Gissele Prette Heil Raul Otto Laux |
| author_facet | Gissele Prette Heil Raul Otto Laux |
| author_sort | Gissele Prette Heil |
| collection | DOAJ |
| description | Considering the complexity of University Manageme nt in the State and National levels, it is highlighted the importance of a well - designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily basis. The article aims to analyze how the process of strategic management occurs in Citizenship Institutions of the ACAFE System. The specific objectives were divided in four stages, the first one approaches the Strategy, with the objective to analyze the process of organizational strategy, the second is related to the Strategic Thinking in order to identify if it has indicators of the existence of strategic thinking, together with the managers, the third stage will highlight the Strategic Planning, identifying if it is present and how it is elaborated and the fourth step, considering the previous steps, takes into consideration the actions arising from the possible existence of the previous requirements, as well as, gives the formulation and implementation of actions and how the mo nitoring and strategies control are carried out. It is understood that the topic addressed is of great relevance, since the Citizenship Institutions of Education, have generic and specific characteristics as well, which ends up in most cases making the str ategic process very complex, difficult and not very effective. Increasingly, Higher Education Institutions need to formulate their strategies, adapting them to meet the latent demand, developing a process of competitive intelligence, allowing to deal more effectively with the competition, highlighting the competitive differential and value attributes perceived by the community where it is inserted. It is important to seek differentiation, the prominence, the necessary projection in the present times, so tha t they can survive and grow. Exploratory, descriptive and qualitative research was used for the present study. This research analyzed how the strategic management process is developed in the Citizenship Universities, allowing to infer and to identify where and how they are and to where they want go and they are able to proceed. |
| first_indexed | 2024-03-11T17:32:00Z |
| format | Article |
| id | doaj.art-b9716181527c4d3fb8438f69563c83dc |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:32:00Z |
| publishDate | 2017-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-b9716181527c4d3fb8438f69563c83dc2023-10-18T21:28:46ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352017-01-01102115133PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIASGissele Prette HeilRaul Otto LauxConsidering the complexity of University Manageme nt in the State and National levels, it is highlighted the importance of a well - designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily basis. The article aims to analyze how the process of strategic management occurs in Citizenship Institutions of the ACAFE System. The specific objectives were divided in four stages, the first one approaches the Strategy, with the objective to analyze the process of organizational strategy, the second is related to the Strategic Thinking in order to identify if it has indicators of the existence of strategic thinking, together with the managers, the third stage will highlight the Strategic Planning, identifying if it is present and how it is elaborated and the fourth step, considering the previous steps, takes into consideration the actions arising from the possible existence of the previous requirements, as well as, gives the formulation and implementation of actions and how the mo nitoring and strategies control are carried out. It is understood that the topic addressed is of great relevance, since the Citizenship Institutions of Education, have generic and specific characteristics as well, which ends up in most cases making the str ategic process very complex, difficult and not very effective. Increasingly, Higher Education Institutions need to formulate their strategies, adapting them to meet the latent demand, developing a process of competitive intelligence, allowing to deal more effectively with the competition, highlighting the competitive differential and value attributes perceived by the community where it is inserted. It is important to seek differentiation, the prominence, the necessary projection in the present times, so tha t they can survive and grow. Exploratory, descriptive and qualitative research was used for the present study. This research analyzed how the strategic management process is developed in the Citizenship Universities, allowing to infer and to identify where and how they are and to where they want go and they are able to proceed.http://www.redalyc.org/articulo.oa?id=319351653006strategic planningstrategycitizenship universitiesentrepreneurshipuniversity management |
| spellingShingle | Gissele Prette Heil Raul Otto Laux PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS Revista Gestão Universitária na América Latina strategic planning strategy citizenship universities entrepreneurship university management |
| title | PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS |
| title_full | PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS |
| title_fullStr | PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS |
| title_full_unstemmed | PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS |
| title_short | PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS |
| title_sort | planejamento e gestao estrategica nas ies comunitarias |
| topic | strategic planning strategy citizenship universities entrepreneurship university management |
| url | http://www.redalyc.org/articulo.oa?id=319351653006 |
| work_keys_str_mv | AT gisselepretteheil planejamentoegestaoestrategicanasiescomunitarias AT raulottolaux planejamentoegestaoestrategicanasiescomunitarias |