PERAN TRUST MEMEDIASI PENGARUH SHOPPING EXPERIENCE TERHADAP POSITIVE WORD OF MOUTH (Studi pada Pengguna Shopee Mobile Shopping di Kota Denpasar)

PERAN TRUST MEMEDIASI PENGARUH SHOPPING EXPERIENCE TERHADAP POSITIVE WORD OF MOUTH (Studi pada Pengguna Shopee Mobile Shopping di Kota Denpasar)

Penelitian ini bertujuan untuk menguji pengaruh shopping experience terhadap positive word of mouth melalui trust. Sampel pada penelitian ini ditentukan menggunakan metode purposive sampling. Penelitian ini mengambil 100 sampel pengguna Shopee Mobile Shopping yang memiliki beberapa kriteria yaitu be...

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Bibliographic Details
Main Authors:	Kadek Sri Agustin, I Gede Ketut Warmika
Format:	Article
Language:	English
Published:	Universitas Udayana 2019-09-01
Series:	E-Jurnal Manajemen
Online Access:	https://ojs.unud.ac.id/index.php/Manajemen/article/view/47303

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