The Influence of the Generation Z’s Perception and Psychological Ownership on repurchase Intention of e-shopping: Evidence from Vietnam

The Influence of the Generation Z’s Perception and Psychological Ownership on repurchase Intention of e-shopping: Evidence from Vietnam

One of the most significant achievements of Information Communication Technology (ICT) in commerce is e-shopping, which changes shopping behavior in the retail sector. This research examines how Generation Z’s perceptions of e-shopping benefits and drawbacks and A qualitative method through in-dept...

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Bibliographic Details
Main Authors: Diep Thi N. Nguyen, Sinh Duc Hoang, Miloslava Chovancová, Khang Hoang Tran
Format: Article
Language:English
Published: IEECA 2022-03-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Benefits
Drawbacks
E-shopping
Generation Z (Gen Z)
Perception
Repurchase
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/792

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