Consumers behavior on organic food: Evidence from the Republic of Serbia
In developed countries, the demand for organic food has seen a significant increase in the past decade. However, the organic food market in Serbia is still in its infancy and can be considered an emerging market. By gaining an understanding of consumer behavior on the Serbian market, it is possible...
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2016-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621603871V.pdf |
| _version_ | 1818145431814668288 |
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| author | Vehapi Semir Dolićanin Edin |
| author_facet | Vehapi Semir Dolićanin Edin |
| author_sort | Vehapi Semir |
| collection | DOAJ |
| description | In developed countries, the demand for organic food has seen a significant increase in the past decade. However, the organic food market in Serbia is still in its infancy and can be considered an emerging market. By gaining an understanding of consumer behavior on the Serbian market, it is possible to provide a greater consumption of organic food per capita through an appropriate marketing approach, as well as quicker development of the national market. This paper will outline some of the most significant findings obtained from a quantitative study of the population of Serbia in the role of buyers and potential buyers of organic food. How much knowledge respondents have about organic food was also studied and presented here, as was the socio-demographic profile of the consumers as an important determinant of organic food consumption. In addition, we also analyzed consumer behavior when buying organic food from the standpoint of basic instruments of the marketing mix: the product, the price, marketing communication (promotion) and marketing channels (place). The obtained results were explained in relation to the theoretical knowledge obtained from previous studies carried out on various national markets. Based on these findings, a solid foundation for the development of effective marketing strategies was obtained. |
| first_indexed | 2024-12-11T12:03:21Z |
| format | Article |
| id | doaj.art-b9cc49012b234e99a71cf749b7f8ff9b |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-12-11T12:03:21Z |
| publishDate | 2016-01-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-b9cc49012b234e99a71cf749b7f8ff9b2022-12-22T01:08:01ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532016-01-0163387188910.5937/ekoPolj1603871V0352-34621603871VConsumers behavior on organic food: Evidence from the Republic of SerbiaVehapi Semir0Dolićanin Edin1State University of Novi Pazar, Department of Economic Sciences, Novi PazarState University of Novi Pazar, Department of Technical Sciences, Novi PazarIn developed countries, the demand for organic food has seen a significant increase in the past decade. However, the organic food market in Serbia is still in its infancy and can be considered an emerging market. By gaining an understanding of consumer behavior on the Serbian market, it is possible to provide a greater consumption of organic food per capita through an appropriate marketing approach, as well as quicker development of the national market. This paper will outline some of the most significant findings obtained from a quantitative study of the population of Serbia in the role of buyers and potential buyers of organic food. How much knowledge respondents have about organic food was also studied and presented here, as was the socio-demographic profile of the consumers as an important determinant of organic food consumption. In addition, we also analyzed consumer behavior when buying organic food from the standpoint of basic instruments of the marketing mix: the product, the price, marketing communication (promotion) and marketing channels (place). The obtained results were explained in relation to the theoretical knowledge obtained from previous studies carried out on various national markets. Based on these findings, a solid foundation for the development of effective marketing strategies was obtained.http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621603871V.pdforganic foodthe marketconsumersbehaviorSerbia |
| spellingShingle | Vehapi Semir Dolićanin Edin Consumers behavior on organic food: Evidence from the Republic of Serbia Ekonomika Poljoprivrede (1979) organic food the market consumers behavior Serbia |
| title | Consumers behavior on organic food: Evidence from the Republic of Serbia |
| title_full | Consumers behavior on organic food: Evidence from the Republic of Serbia |
| title_fullStr | Consumers behavior on organic food: Evidence from the Republic of Serbia |
| title_full_unstemmed | Consumers behavior on organic food: Evidence from the Republic of Serbia |
| title_short | Consumers behavior on organic food: Evidence from the Republic of Serbia |
| title_sort | consumers behavior on organic food evidence from the republic of serbia |
| topic | organic food the market consumers behavior Serbia |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621603871V.pdf |
| work_keys_str_mv | AT vehapisemir consumersbehavioronorganicfoodevidencefromtherepublicofserbia AT dolicaninedin consumersbehavioronorganicfoodevidencefromtherepublicofserbia |