Marketing for Non-marketers: Inclinations towards Market Orientation among Public University Librarians

Marketing for Non-marketers: Inclinations towards Market Orientation among Public University Librarians

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Marketing and market orientation are well-known subjects within the field of librarianship. Despite the nomological similarity between the terms, both are distinct in conceptualization. Most librarians are actually referring to the total implementation of market orientation and cultural aspect of a...

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Bibliographic Details
Main Authors: Siti Nisrin Mohd Anis, Noor Hazarina Hashim, Amran Md Rasli
Format: Article
Language:English
Published: EconJournals 2016-06-01
Series:International Review of Management and Marketing
Subjects:
market orientation
public university librarians
strategic decision making
global changes
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32091/355282?publisher=http-www-cag-edu-tr-ilhan-ozturk

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