Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research
In recent years, investing in cryptocurrencies has become a fad worldwide. However, fewer studies have explored the intention of using cryptocurrencies. Different from traditional financial commodities, cryptocurrencies have a unique appeal. Therefore, this study uses technology mindfulness, technol...
| Main Authors: | , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231217854 |
| _version_ | 1797376723998736384 |
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| author | Untung Rahardja Shih-Chih Chen Yu-Chun Lin Tsung-Chieh Tsai Qurotul Aini Asif Khan Fitra Putri Oganda Elisa Royani Dewi Ying-Chieh Cho Chung-Hao Hsu |
| author_facet | Untung Rahardja Shih-Chih Chen Yu-Chun Lin Tsung-Chieh Tsai Qurotul Aini Asif Khan Fitra Putri Oganda Elisa Royani Dewi Ying-Chieh Cho Chung-Hao Hsu |
| author_sort | Untung Rahardja |
| collection | DOAJ |
| description | In recent years, investing in cryptocurrencies has become a fad worldwide. However, fewer studies have explored the intention of using cryptocurrencies. Different from traditional financial commodities, cryptocurrencies have a unique appeal. Therefore, this study uses technology mindfulness, technology readiness, and financial literacy, and through perceived trust and perceived risk, to understand users’ intentions to use cryptocurrencies. The respondents to this study were cryptocurrency owners or those having financial investment experience. A total of 337 valid samples were obtained and analyzed by the partial least square-structural equation model (PLS-SEM) method. The results showed that technology mindfulness and negative technology readiness significantly impacted perceived trust and perceived risk. On the other hand, perceived trust and perceived risk significantly impacted the intention to use. Finally, this study proposes theoretical and practical implications which can help cryptocurrency trading platforms understand the motivations of potential and existing users. Finally, this study can also serve as a reference for cryptocurrency trading service providers to develop marketing strategies. |
| first_indexed | 2024-03-08T19:42:51Z |
| format | Article |
| id | doaj.art-b9dbce70b5174cb19db83ec248ce3fce |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-03-08T19:42:51Z |
| publishDate | 2023-12-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-b9dbce70b5174cb19db83ec248ce3fce2023-12-24T15:04:33ZengSAGE PublishingSAGE Open2158-24402023-12-011310.1177/21582440231217854Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical ResearchUntung Rahardja0Shih-Chih Chen1Yu-Chun Lin2Tsung-Chieh Tsai3Qurotul Aini4Asif Khan5Fitra Putri Oganda6Elisa Royani Dewi7Ying-Chieh Cho8Chung-Hao Hsu9University of Raharja, Tangerang, Banten, IndonesiaNational Kaohsiung University of Science and Technology, TaiwanNational Kaohsiung University of Science and Technology, TaiwanNational Kaohsiung University of Science and Technology, TaiwanUniversity of Raharja, Tangerang, Banten, IndonesiaSouthern Taiwan University of Science and Technology, TaiwanUniversity of Raharja, Tangerang, Banten, IndonesiaUniversity of Raharja, Tangerang, Banten, IndonesiaQuantitative Analysis and Research Association, Kaohsiung, TaiwanChang Jung Christian University, Tainan, TaiwanIn recent years, investing in cryptocurrencies has become a fad worldwide. However, fewer studies have explored the intention of using cryptocurrencies. Different from traditional financial commodities, cryptocurrencies have a unique appeal. Therefore, this study uses technology mindfulness, technology readiness, and financial literacy, and through perceived trust and perceived risk, to understand users’ intentions to use cryptocurrencies. The respondents to this study were cryptocurrency owners or those having financial investment experience. A total of 337 valid samples were obtained and analyzed by the partial least square-structural equation model (PLS-SEM) method. The results showed that technology mindfulness and negative technology readiness significantly impacted perceived trust and perceived risk. On the other hand, perceived trust and perceived risk significantly impacted the intention to use. Finally, this study proposes theoretical and practical implications which can help cryptocurrency trading platforms understand the motivations of potential and existing users. Finally, this study can also serve as a reference for cryptocurrency trading service providers to develop marketing strategies.https://doi.org/10.1177/21582440231217854 |
| spellingShingle | Untung Rahardja Shih-Chih Chen Yu-Chun Lin Tsung-Chieh Tsai Qurotul Aini Asif Khan Fitra Putri Oganda Elisa Royani Dewi Ying-Chieh Cho Chung-Hao Hsu Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research SAGE Open |
| title | Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research |
| title_full | Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research |
| title_fullStr | Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research |
| title_full_unstemmed | Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research |
| title_short | Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research |
| title_sort | evaluating the mediating mechanism of perceived trust and risk toward cryptocurrency an empirical research |
| url | https://doi.org/10.1177/21582440231217854 |
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