THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

The aim of this objective research is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal meth...

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Bibliographic Details
Main Authors:	Mohammad Rizan, Muthya Octariany Nauli, Saparuddin Mukhtar
Format:	Article
Language:	Indonesian
Published:	Universitas Negeri Jakarta 2017-05-01
Series:	Jurnal Riset Manajemen Sains Indonesia
Subjects:	brand image price product quality perceive risk and purchase decision
Online Access:	http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/855/763

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