“It’s Everyday, Bro”: YouTube, “Authenticity,” and the Psychopathology of Late Capitalism

Within Theatre and Performance Studies, terms like “liveness” or “(co-)presence” are keywords that encapsulate entire debates within the discipline that have played out over time; negotiations of meaning enacted through academic, performative usage. I want to examine the medium of YouTube (2005+) an...

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Bibliographic Details
Main Author: Chris Eaket
Format: Article
Language:English
Published: IATC 2020-06-01
Series:Critical Stages
Subjects:
Online Access:https://www.critical-stages.org/21/its-everyday-bro-youtube-authenticity-and-the-psychopathology-of-late-capitalism/
Description
Summary:Within Theatre and Performance Studies, terms like “liveness” or “(co-)presence” are keywords that encapsulate entire debates within the discipline that have played out over time; negotiations of meaning enacted through academic, performative usage. I want to examine the medium of YouTube (2005+) and, more specifically, Shane Dawson’s YouTube video documentary, The Mind of Jake Paul (September 25, 2018–October 18, 2018). I assert that in attempting to psychoanalyze fellow YouTube star Jake Paul—and answer the (de facto) question, “Is Jake Paul a sociopath?” (perhaps a timely question in the age of Trump)—Dawson somewhat unwittingly gives us a meta-analysis of YouTube’s “authenticity” obsession, a subtle critique of performance-labor and a warning about the perils of engaging with a digital platform that demands the continuous production of novelty. YouTube presents a bit of a paradox: it is a medium that is profoundly mediated and performative, yet one where users desire (and often demand) the absolute authenticity of their social media icons.
ISSN:2409-7411