THE RESEARCH OF SEMANTIC SPACE OF BRAND
Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic spa...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-01-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/575 |
| _version_ | 1797244160299761664 |
|---|---|
| author | I. Alexandrova |
| author_facet | I. Alexandrova |
| author_sort | I. Alexandrova |
| collection | DOAJ |
| description | Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic space of the brand. |
| first_indexed | 2024-03-08T04:24:34Z |
| format | Article |
| id | doaj.art-ba28be30d6f24673bbaf9ac8ccfb0142 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:06:35Z |
| publishDate | 2017-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-ba28be30d6f24673bbaf9ac8ccfb01422024-03-26T14:22:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-01-0101179187575THE RESEARCH OF SEMANTIC SPACE OF BRANDI. Alexandrova0ФГБОУ ВО «ГУУ»Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic space of the brand.https://vestnik.guu.ru/jour/article/view/575brand communicationbrandconsumer perceptionmodelcategorical structure of individual consciousnessimplicit theory of the brandthe semantic space of brandconstructprojective methods of sociologymethodology of qualitative sociological research |
| spellingShingle | I. Alexandrova THE RESEARCH OF SEMANTIC SPACE OF BRAND Вестник университета brand communication brand consumer perception model categorical structure of individual consciousness implicit theory of the brand the semantic space of brand construct projective methods of sociology methodology of qualitative sociological research |
| title | THE RESEARCH OF SEMANTIC SPACE OF BRAND |
| title_full | THE RESEARCH OF SEMANTIC SPACE OF BRAND |
| title_fullStr | THE RESEARCH OF SEMANTIC SPACE OF BRAND |
| title_full_unstemmed | THE RESEARCH OF SEMANTIC SPACE OF BRAND |
| title_short | THE RESEARCH OF SEMANTIC SPACE OF BRAND |
| title_sort | research of semantic space of brand |
| topic | brand communication brand consumer perception model categorical structure of individual consciousness implicit theory of the brand the semantic space of brand construct projective methods of sociology methodology of qualitative sociological research |
| url | https://vestnik.guu.ru/jour/article/view/575 |
| work_keys_str_mv | AT ialexandrova theresearchofsemanticspaceofbrand AT ialexandrova researchofsemanticspaceofbrand |