Effects of Customer Orientation and Sales Orientation on Objective Performance:
This paper empirically examined to what extent customer orientation and selling orientation affect objective criteria (the average customer spend and the number of sold customers) at both the individual and group level. The data of 1,572 salespersons from 391 stores in a Japanese apparel chain revea...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/1/1/1_2020.003/_html/-char/en |