Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers
The COVID-19 pandemic has altered consumer behavior, making social commerce a viable alternative throughout the world. Europe is trailing the US and China in adopting this technology, but the prognosis is encouraging. Our goal is to contribute to this process by offering a literature review on socia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-07-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/18/3/65 |
| _version_ | 1797579254985129984 |
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| author | Alexandrina Maria Păuceanu Sebastian Văduva Amalia Cristina Nedelcuț |
| author_facet | Alexandrina Maria Păuceanu Sebastian Văduva Amalia Cristina Nedelcuț |
| author_sort | Alexandrina Maria Păuceanu |
| collection | DOAJ |
| description | The COVID-19 pandemic has altered consumer behavior, making social commerce a viable alternative throughout the world. Europe is trailing the US and China in adopting this technology, but the prognosis is encouraging. Our goal is to contribute to this process by offering a literature review on social commerce in Europe for researchers, practitioners, and policymakers. We analyzed 4.764 articles published during the 2015–2023 period on the topic of social commerce in Europe utilizing the PRISMA flow diagram. After scrutinizing this large body of literature with various instruments including artificial intelligence (AI), we identified a final list of 45 articles that are most pertinent to our research questions. The emerging themes were that social media is shaping behavior and triggering buying intentions, that trust is paramount in buying impulses and behavior, and that success in social commerce is predicated upon relationships and engagement. |
| first_indexed | 2024-03-10T22:34:31Z |
| format | Article |
| id | doaj.art-ba7f55f5dff248f1ae6bf17d9f3a7cb4 |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-03-10T22:34:31Z |
| publishDate | 2023-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-ba7f55f5dff248f1ae6bf17d9f3a7cb42023-11-19T11:32:09ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762023-07-011831283130010.3390/jtaer18030065Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and PolicymakersAlexandrina Maria Păuceanu0Sebastian Văduva1Amalia Cristina Nedelcuț2DBA Program and Research Center, Geneva Business School, La Voie-Creuse 16, 1202 Geneva, SwitzerlandGriffiths School of Management & IT, Emanuel University of Oradea, Nufărul Street, Nr. 87, 410597 Oradea, RomaniaDepartment of Management, Faculty of Economic Sciences and Business Management, Babeș-Bolyai University, Street Teodor Mihali, Nr. 58-60, 400591 Cluj-Napoca, RomaniaThe COVID-19 pandemic has altered consumer behavior, making social commerce a viable alternative throughout the world. Europe is trailing the US and China in adopting this technology, but the prognosis is encouraging. Our goal is to contribute to this process by offering a literature review on social commerce in Europe for researchers, practitioners, and policymakers. We analyzed 4.764 articles published during the 2015–2023 period on the topic of social commerce in Europe utilizing the PRISMA flow diagram. After scrutinizing this large body of literature with various instruments including artificial intelligence (AI), we identified a final list of 45 articles that are most pertinent to our research questions. The emerging themes were that social media is shaping behavior and triggering buying intentions, that trust is paramount in buying impulses and behavior, and that success in social commerce is predicated upon relationships and engagement.https://www.mdpi.com/0718-1876/18/3/65social commerceEuropeliterature reviewsocial media commercelivestream |
| spellingShingle | Alexandrina Maria Păuceanu Sebastian Văduva Amalia Cristina Nedelcuț Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers Journal of Theoretical and Applied Electronic Commerce Research social commerce Europe literature review social media commerce livestream |
| title | Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers |
| title_full | Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers |
| title_fullStr | Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers |
| title_full_unstemmed | Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers |
| title_short | Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers |
| title_sort | social commerce in europe a literature review and implications for researchers practitioners and policymakers |
| topic | social commerce Europe literature review social media commerce livestream |
| url | https://www.mdpi.com/0718-1876/18/3/65 |
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