Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers

Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers

The COVID-19 pandemic has altered consumer behavior, making social commerce a viable alternative throughout the world. Europe is trailing the US and China in adopting this technology, but the prognosis is encouraging. Our goal is to contribute to this process by offering a literature review on socia...

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Bibliographic Details
Main Authors: Alexandrina Maria Păuceanu, Sebastian Văduva, Amalia Cristina Nedelcuț
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
social commerce
Europe
literature review
social media commerce
livestream
Online Access:https://www.mdpi.com/0718-1876/18/3/65

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