Summary: | The study aims to propose the understanding of shared responsibilities and social networking of a cultural destination in which different stakeholders, along with tourists, collectively can act responsibly towards any crisis. Through
the example of a cultural destination, Pushkar, this study depicts various actions its stakeholders took to face the COVID-19 pandemic and attained zero covid-19 cases through effective crisis management. This study is a theoretical approach based on secondary data in analyzing the potentiality of a cultural destination to act smartly and responsibly during emergencies like the global COVID-19 pandemic. The study proposes the Shared Responsibilities Model (SRM) showcase, a roadmap for any destination to depict better crisis management through sharing responsibilities and social networking.
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