Revisiting the Red Effect on Attractiveness and Sexual Receptivity: No Effect of the Color Red on Human Mate Preferences
Color-in-context theory is the first theoretical framework for understanding color effects in human mate preferences, arguing that red clothing enhances attractiveness ratings. Here we present three empirical studies failing to support this prediction. We aimed to extend the current literature by di...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-10-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/1474704916673841 |