Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework
Destination image is essential to tourists' loyalty and has been discussed in length among researchers and marketers in the tourism industry for decades. Based on a literature review, the destination image model, including cognitive image, affective image, and conative image, has been firmly es...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-08-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.935814/full |
| _version_ | 1828745188224270336 |
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| author | Shaohua Yang Salmi Mohd Isa Yiyue Yao Jinyuan Xia Danping Liu Danping Liu |
| author_facet | Shaohua Yang Salmi Mohd Isa Yiyue Yao Jinyuan Xia Danping Liu Danping Liu |
| author_sort | Shaohua Yang |
| collection | DOAJ |
| description | Destination image is essential to tourists' loyalty and has been discussed in length among researchers and marketers in the tourism industry for decades. Based on a literature review, the destination image model, including cognitive image, affective image, and conative image, has been firmly established as an acceptable means to gain an understanding of tourists' behavior toward revisiting and recommendations. The understanding of the moderating role of cultural constructs is still unclear, especially in cross-cultural travel behavior. Therefore, this conceptual paper proposes an integrated model of cognitive-affective-conative image that includes the constructs of individualism and uncertainty avoidance. Based on the underpinning theories and empirical studies, this paper proposes affective image potentially mediates the correlation between cognitive image and conative image. This model also incorporated individualism and uncertainty as potential moderating effects between affective image and conative image. By integrating individualism and uncertainty avoidance into the theoretical model from the perspective of tourism, this paper contributes to a more comprehensive understanding of the influence of travel behavior on emerging tourism marketing. |
| first_indexed | 2024-04-14T03:57:29Z |
| format | Article |
| id | doaj.art-bab28ba7b8874125ac085403ad974519 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-14T03:57:29Z |
| publishDate | 2022-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-bab28ba7b8874125ac085403ad9745192022-12-22T02:13:43ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-08-011310.3389/fpsyg.2022.935814935814Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual frameworkShaohua Yang0Salmi Mohd Isa1Yiyue Yao2Jinyuan Xia3Danping Liu4Danping Liu5School of Business, Anhui University of Technology, Maanshan, ChinaGraduate School of Business, Universiti Sains Malaysia, Penang, MalaysiaGuangxi University Xingjian College of Science and Liberal Arts, Nanning, ChinaSchool of International Education, Anhui University of Technology, Maanshan, ChinaSchool of Management, Xihua University, Chengdu, ChinaResearch Institute of International Economics and Management, Xihua University, Chengdu, ChinaDestination image is essential to tourists' loyalty and has been discussed in length among researchers and marketers in the tourism industry for decades. Based on a literature review, the destination image model, including cognitive image, affective image, and conative image, has been firmly established as an acceptable means to gain an understanding of tourists' behavior toward revisiting and recommendations. The understanding of the moderating role of cultural constructs is still unclear, especially in cross-cultural travel behavior. Therefore, this conceptual paper proposes an integrated model of cognitive-affective-conative image that includes the constructs of individualism and uncertainty avoidance. Based on the underpinning theories and empirical studies, this paper proposes affective image potentially mediates the correlation between cognitive image and conative image. This model also incorporated individualism and uncertainty as potential moderating effects between affective image and conative image. By integrating individualism and uncertainty avoidance into the theoretical model from the perspective of tourism, this paper contributes to a more comprehensive understanding of the influence of travel behavior on emerging tourism marketing.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.935814/fulldestination imagecross cultural studiestourist behaviorHofstede's cultural dimensionscognitive-affective-conative modelindividualism |
| spellingShingle | Shaohua Yang Salmi Mohd Isa Yiyue Yao Jinyuan Xia Danping Liu Danping Liu Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework Frontiers in Psychology destination image cross cultural studies tourist behavior Hofstede's cultural dimensions cognitive-affective-conative model individualism |
| title | Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework |
| title_full | Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework |
| title_fullStr | Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework |
| title_full_unstemmed | Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework |
| title_short | Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework |
| title_sort | cognitive image affective image cultural dimensions and conative image a new conceptual framework |
| topic | destination image cross cultural studies tourist behavior Hofstede's cultural dimensions cognitive-affective-conative model individualism |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.935814/full |
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