A publicidade e o mundo social: uma articulação pela ótica dos Estudos Culturais
Advertising, understood as a communication process constitutive of certain cultural practices, and not as an instrument, is the topic of this paper. The cultural studies’ focus allows the structuring of an approach of advertising that considers the global relations of its forms, pratices and process...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal da Bahia
2005-12-01
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| Series: | Contemporanea : Revista de Comunicação e Cultura |
| Subjects: | |
| Online Access: | http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/3469/2533 |