Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang
People in Pesidi village have an additional livelihood as woven bag craftsmen. Many housewives become craftsmen because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsmen include the lack of product innovation, conventional sales systems, low...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Merdeka Malang
2021-08-01
|
| Series: | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/5347 |
| _version_ | 1818238800893050880 |
|---|---|
| author | Nur Hidayah Irfan Maulana Seto Priyambodo Suryawan Siti Nur Halimatus Sa’diah Sita Indriyani Latifur Rizka |
| author_facet | Nur Hidayah Irfan Maulana Seto Priyambodo Suryawan Siti Nur Halimatus Sa’diah Sita Indriyani Latifur Rizka |
| author_sort | Nur Hidayah |
| collection | DOAJ |
| description | People in Pesidi village have an additional livelihood as woven bag craftsmen. Many housewives become craftsmen because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsmen include the lack of product innovation, conventional sales systems, low selling prices resulting in low income, craftsmen not having knowledge of digital marketing, and inventory buildup due to lack of sales. The purpose of this community service is to increase digital marketing knowledge and reduce the problems of woven bag craftsmen. The methods used are socialization to local government and craftsmen, training (lectures, simulations, and discussions), and assistance in making digital marketing. The results of the service are in the form of marketing innovation through digital marketing, an increase in income of 7%, an increase in the understanding of woven bag craftsmen about digital marketing, and product sales with an online system via email, Facebook, Instagram, and market places available on digital platforms. |
| first_indexed | 2024-12-12T12:47:25Z |
| format | Article |
| id | doaj.art-bac4284b8bd94ce4bba6abca7bbd3473 |
| institution | Directory Open Access Journal |
| issn | 2721-138X 2548-7159 |
| language | English |
| last_indexed | 2024-12-12T12:47:25Z |
| publishDate | 2021-08-01 |
| publisher | University of Merdeka Malang |
| record_format | Article |
| series | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| spelling | doaj.art-bac4284b8bd94ce4bba6abca7bbd34732022-12-22T00:24:05ZengUniversity of Merdeka MalangAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang2721-138X2548-71592021-08-016338439410.26905/abdimas.v6i3.53472739Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten MagelangNur Hidayah0Irfan Maulana1Seto Priyambodo Suryawan2Siti Nur Halimatus Sa’diah3Sita Indriyani4Latifur Rizka5Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125Departemen Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125Departemen Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125People in Pesidi village have an additional livelihood as woven bag craftsmen. Many housewives become craftsmen because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsmen include the lack of product innovation, conventional sales systems, low selling prices resulting in low income, craftsmen not having knowledge of digital marketing, and inventory buildup due to lack of sales. The purpose of this community service is to increase digital marketing knowledge and reduce the problems of woven bag craftsmen. The methods used are socialization to local government and craftsmen, training (lectures, simulations, and discussions), and assistance in making digital marketing. The results of the service are in the form of marketing innovation through digital marketing, an increase in income of 7%, an increase in the understanding of woven bag craftsmen about digital marketing, and product sales with an online system via email, Facebook, Instagram, and market places available on digital platforms.https://jurnal.unmer.ac.id/index.php/jpkm/article/view/5347craftsmen, digital marketing, woven bag |
| spellingShingle | Nur Hidayah Irfan Maulana Seto Priyambodo Suryawan Siti Nur Halimatus Sa’diah Sita Indriyani Latifur Rizka Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang craftsmen, digital marketing, woven bag |
| title | Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang |
| title_full | Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang |
| title_fullStr | Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang |
| title_full_unstemmed | Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang |
| title_short | Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang |
| title_sort | implementasi digital marketing pada pengrajin tas anyam desa pesidi kecamatan grabag kabupaten magelang |
| topic | craftsmen, digital marketing, woven bag |
| url | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/5347 |
| work_keys_str_mv | AT nurhidayah implementasidigitalmarketingpadapengrajintasanyamdesapesidikecamatangrabagkabupatenmagelang AT irfanmaulana implementasidigitalmarketingpadapengrajintasanyamdesapesidikecamatangrabagkabupatenmagelang AT setopriyambodosuryawan implementasidigitalmarketingpadapengrajintasanyamdesapesidikecamatangrabagkabupatenmagelang AT sitinurhalimatussadiah implementasidigitalmarketingpadapengrajintasanyamdesapesidikecamatangrabagkabupatenmagelang AT sitaindriyani implementasidigitalmarketingpadapengrajintasanyamdesapesidikecamatangrabagkabupatenmagelang AT latifurrizka implementasidigitalmarketingpadapengrajintasanyamdesapesidikecamatangrabagkabupatenmagelang |