Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period
The article, based on the analysis of the main trends in the development of the tourism market in the context of global digitalization, which has intensified in the field of tourism and hospitality, substantiates structural changes in the tourist services market of Ukraine. The subject of the study...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2022-10-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2022-10_0-pages-114_125.pdf |
| _version_ | 1828056611565862912 |
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| author | Нaponenko Hanna I. Yevtushenko Olena V. Shamara Irina M. Vasylenko Vladyslav Yu. |
| author_facet | Нaponenko Hanna I. Yevtushenko Olena V. Shamara Irina M. Vasylenko Vladyslav Yu. |
| author_sort | Нaponenko Hanna I. |
| collection | DOAJ |
| description | The article, based on the analysis of the main trends in the development of the tourism market in the context of global digitalization, which has intensified in the field of tourism and hospitality, substantiates structural changes in the tourist services market of Ukraine. The subject of the study is the introduction of digital technologies in the tourism industry of Ukraine in the post-war period. The purpose of the article is to study the features of the use of digital technologies in the tourism industry of Ukraine. The achievement of this goal was facilitated by the solution of the following tasks: to explore various forms of digitalization in the tourism industry of Ukraine; to offer an improved conception of managing the development of tourism in Ukraine in the post-war period. The article used methods of analysis and synthesis to summarize the development of digital technologies in tourism; method of comparative analysis – to compare the experience of international and national digital tourism development; prognostic methods – to outline the prospects for further development of digital tourism in Ukraine in the post-war period. The authors made an attempt to predict the prospects for digitalization of the tourism industry of our country based on the integration of several defining areas – AR (augmented reality), VR (virtual reality), AI (artificial intelligence), as well as robots and blockchain technologies. The article quite fully covers the issues of digital support of business processes in the field of tourism, analyzes the opportunities and prospects of tourism BigData, which are used for analyzing information, making forecasts, sustainable developing the tourism industry. The deliberate implementation of best practices in the field of digital technologies can help our country’s tourism industry implement strategies that become possible by the wider use of digital content and platforms. The provision of a modern business model will help stabilize the working environment in the post-war period, while stimulating an innovative approach in the field of tourism. |
| first_indexed | 2024-04-10T20:59:10Z |
| format | Article |
| id | doaj.art-bac7d57920c24089ad04571eb49db3e0 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-04-10T20:59:10Z |
| publishDate | 2022-10-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-bac7d57920c24089ad04571eb49db3e02023-01-22T12:43:26ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2022-10-011053711412510.32983/2222-4459-2022-10-114-125Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War PeriodНaponenko Hanna I.0https://orcid.org/0000-0001-8998-4795Yevtushenko Olena V.1https://orcid.org/0000-0002-9729-1435Shamara Irina M.2https://orcid.org/0000-0002-2431-9185Vasylenko Vladyslav Yu.3https://orcid.org/0000-0003-1687-9235V. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityThe article, based on the analysis of the main trends in the development of the tourism market in the context of global digitalization, which has intensified in the field of tourism and hospitality, substantiates structural changes in the tourist services market of Ukraine. The subject of the study is the introduction of digital technologies in the tourism industry of Ukraine in the post-war period. The purpose of the article is to study the features of the use of digital technologies in the tourism industry of Ukraine. The achievement of this goal was facilitated by the solution of the following tasks: to explore various forms of digitalization in the tourism industry of Ukraine; to offer an improved conception of managing the development of tourism in Ukraine in the post-war period. The article used methods of analysis and synthesis to summarize the development of digital technologies in tourism; method of comparative analysis – to compare the experience of international and national digital tourism development; prognostic methods – to outline the prospects for further development of digital tourism in Ukraine in the post-war period. The authors made an attempt to predict the prospects for digitalization of the tourism industry of our country based on the integration of several defining areas – AR (augmented reality), VR (virtual reality), AI (artificial intelligence), as well as robots and blockchain technologies. The article quite fully covers the issues of digital support of business processes in the field of tourism, analyzes the opportunities and prospects of tourism BigData, which are used for analyzing information, making forecasts, sustainable developing the tourism industry. The deliberate implementation of best practices in the field of digital technologies can help our country’s tourism industry implement strategies that become possible by the wider use of digital content and platforms. The provision of a modern business model will help stabilize the working environment in the post-war period, while stimulating an innovative approach in the field of tourism.https://www.business-inform.net/export_pdf/business-inform-2022-10_0-pages-114_125.pdfdigitalizationdigital technologies in tourismblockchain technologiesaugmented realityvirtual realitytourism bigdata |
| spellingShingle | Нaponenko Hanna I. Yevtushenko Olena V. Shamara Irina M. Vasylenko Vladyslav Yu. Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period Bìznes Inform digitalization digital technologies in tourism blockchain technologies augmented reality virtual reality tourism bigdata |
| title | Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period |
| title_full | Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period |
| title_fullStr | Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period |
| title_full_unstemmed | Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period |
| title_short | Digitalization as a New Paradigm for Managing the Development of Tourism in Ukraine in the Post-War Period |
| title_sort | digitalization as a new paradigm for managing the development of tourism in ukraine in the post war period |
| topic | digitalization digital technologies in tourism blockchain technologies augmented reality virtual reality tourism bigdata |
| url | https://www.business-inform.net/export_pdf/business-inform-2022-10_0-pages-114_125.pdf |
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