Digital Maturity and Corporate Performance: The Case of the Baltic States

Enterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to digitalization trend and, therefore, how good t...

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Main Authors: Yulia Eremina, Natalja Lace, Julija Bistrova
Format: Article
Language:English
Published: Elsevier 2019-08-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/5/3/54
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author Yulia Eremina
Natalja Lace
Julija Bistrova
author_facet Yulia Eremina
Natalja Lace
Julija Bistrova
author_sort Yulia Eremina
collection DOAJ
description Enterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to digitalization trend and, therefore, how good they are at keeping or improving their competitive advantage, we have developed a digital maturity assessment methodology, which was applied to the listed enterprises in Estonia, Latvia, and Lithuania. This methodology allowed us to detect certain digital maturity trends, such as the significant growth of the attention paid towards concepts related to ‘process automation’. Further, it was clear that many companies are concerned with online business, which can be well-seen from the analyzed annual reports. Additionally, we have compared the level and dynamics of the company’s digital maturity to its financial and market performance. We have concluded that, although there is a positive relationship between several financial indicators (e.g., sales growth), it is too early to see the positive effect of digital maturity on a company’s stock performance.
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spelling doaj.art-bad90b5b85e34ff4b6c707db1e7c111b2023-11-02T03:20:38ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312019-08-01535410.3390/joitmc5030054joitmc5030054Digital Maturity and Corporate Performance: The Case of the Baltic StatesYulia Eremina0Natalja Lace1Julija Bistrova2Engineering Economics and Management, Riga Technical University, LV-1048 Riga, LatviaEngineering Economics and Management, Riga Technical University, LV-1048 Riga, LatviaEngineering Economics and Management, Riga Technical University, LV-1048 Riga, LatviaEnterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to digitalization trend and, therefore, how good they are at keeping or improving their competitive advantage, we have developed a digital maturity assessment methodology, which was applied to the listed enterprises in Estonia, Latvia, and Lithuania. This methodology allowed us to detect certain digital maturity trends, such as the significant growth of the attention paid towards concepts related to ‘process automation’. Further, it was clear that many companies are concerned with online business, which can be well-seen from the analyzed annual reports. Additionally, we have compared the level and dynamics of the company’s digital maturity to its financial and market performance. We have concluded that, although there is a positive relationship between several financial indicators (e.g., sales growth), it is too early to see the positive effect of digital maturity on a company’s stock performance.https://www.mdpi.com/2199-8531/5/3/54digitalizationdigital maturityBaltic equitycorporate performancetotal return
spellingShingle Yulia Eremina
Natalja Lace
Julija Bistrova
Digital Maturity and Corporate Performance: The Case of the Baltic States
Journal of Open Innovation: Technology, Market and Complexity
digitalization
digital maturity
Baltic equity
corporate performance
total return
title Digital Maturity and Corporate Performance: The Case of the Baltic States
title_full Digital Maturity and Corporate Performance: The Case of the Baltic States
title_fullStr Digital Maturity and Corporate Performance: The Case of the Baltic States
title_full_unstemmed Digital Maturity and Corporate Performance: The Case of the Baltic States
title_short Digital Maturity and Corporate Performance: The Case of the Baltic States
title_sort digital maturity and corporate performance the case of the baltic states
topic digitalization
digital maturity
Baltic equity
corporate performance
total return
url https://www.mdpi.com/2199-8531/5/3/54
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