Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production
Since brainstorming was introduced as a technique in 1953 it has been assumed that the best way to produce good ideas is through the production of many ideas, which has later been named the equal-odds rule. However, this finding that productivity often leads to creative quality has rarely been exami...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2019-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2019.00355/full |
| _version_ | 1818944794505773056 |
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| author | Morten Friis-Olivarius Morten Friis-Olivarius Bo T. Christensen |
| author_facet | Morten Friis-Olivarius Morten Friis-Olivarius Bo T. Christensen |
| author_sort | Morten Friis-Olivarius |
| collection | DOAJ |
| description | Since brainstorming was introduced as a technique in 1953 it has been assumed that the best way to produce good ideas is through the production of many ideas, which has later been named the equal-odds rule. However, this finding that productivity often leads to creative quality has rarely been examined in psychometric studies of creative cognition. To close this knowledge gap, we examined the relationship between individual differences in creative personality, as assessed by the personality trait openness to experience, and both the quantity and quality of ideas produced in a divergent thinking task. Across 154 graduate students we found a positive and significant relationship between creative personality and the number of ideas produced, as well as their creative value. The present results indicate that while quantity does breed quality in creative production, the effect is moderated by individual differences, specifically the personality trait Openness to Experience. As the level of Openness to Experience increases, the relation of quantity of ideas to average Creative value gradually becomes positive and significant. We discuss the possible reasons for and implications of our findings. |
| first_indexed | 2024-12-20T07:48:53Z |
| format | Article |
| id | doaj.art-badb702142e4401db67fbf295bfc9116 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-20T07:48:53Z |
| publishDate | 2019-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-badb702142e4401db67fbf295bfc91162022-12-21T19:47:54ZengFrontiers Media S.A.Frontiers in Psychology1664-10782019-03-011010.3389/fpsyg.2019.00355359437Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent ProductionMorten Friis-Olivarius0Morten Friis-Olivarius1Bo T. Christensen2Department of Marketing, Copenhagen Business School, Copenhagen, DenmarkCopenhagen Institute of Neurocreativity, Copenhagen, DenmarkDepartment of Marketing, Copenhagen Business School, Copenhagen, DenmarkSince brainstorming was introduced as a technique in 1953 it has been assumed that the best way to produce good ideas is through the production of many ideas, which has later been named the equal-odds rule. However, this finding that productivity often leads to creative quality has rarely been examined in psychometric studies of creative cognition. To close this knowledge gap, we examined the relationship between individual differences in creative personality, as assessed by the personality trait openness to experience, and both the quantity and quality of ideas produced in a divergent thinking task. Across 154 graduate students we found a positive and significant relationship between creative personality and the number of ideas produced, as well as their creative value. The present results indicate that while quantity does breed quality in creative production, the effect is moderated by individual differences, specifically the personality trait Openness to Experience. As the level of Openness to Experience increases, the relation of quantity of ideas to average Creative value gradually becomes positive and significant. We discuss the possible reasons for and implications of our findings.https://www.frontiersin.org/article/10.3389/fpsyg.2019.00355/fullcreativityquantity breed qualityequal odds rulesbrainstormingindividual differences |
| spellingShingle | Morten Friis-Olivarius Morten Friis-Olivarius Bo T. Christensen Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production Frontiers in Psychology creativity quantity breed quality equal odds rules brainstorming individual differences |
| title | Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production |
| title_full | Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production |
| title_fullStr | Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production |
| title_full_unstemmed | Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production |
| title_short | Not Quite Equal Odds: Openness to Experience Moderates the Relation Between Quantity and Quality of Ideas in Divergent Production |
| title_sort | not quite equal odds openness to experience moderates the relation between quantity and quality of ideas in divergent production |
| topic | creativity quantity breed quality equal odds rules brainstorming individual differences |
| url | https://www.frontiersin.org/article/10.3389/fpsyg.2019.00355/full |
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