A dualidade da despersonalização no consumo
Several marketing theories have highlighted the role of depersonalization in consumer behavior. Moving from “old” to “new” products, the consumer reduces the depersonalization generated by the excessive market diffusion of the product he has chosen and through which he searches for a social self-cat...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2013-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93829352001 |