2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN)
Changes in the mobile phone technology and the rapid increase in the use of mobile phones have created a new field both for marketers and advertisers as well as for researchers to reach consumers. Therefore, marketing applications made through mobile phones have become a subject for various research...
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| Format: | Article |
| Language: | English |
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Dokuz Eylul University
2013-01-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | http://www.sbe.deu.edu.tr/dergi/cilt15.say%C4%B11/06%20ALTUGYURUK.pdf |
| _version_ | 1797922409690431488 |
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| author | Pınar YÜRÜK Nevin ALTUĞ |
| author_facet | Pınar YÜRÜK Nevin ALTUĞ |
| author_sort | Pınar YÜRÜK |
| collection | DOAJ |
| description | Changes in the mobile phone technology and the rapid increase in the use of mobile phones have created a new field both for marketers and advertisers as well as for researchers to reach consumers. Therefore, marketing applications made through mobile phones have become a subject for various researches. In this study, mobile marketing and advertising have been discussed. This paper investigates the theoretical base in the literature about the relations which display “whether the consumers approve the permitted advertising or not, which types of mobile advertising they adopt, which content specifications of mobile adverts affect them most and what kind of attitudes they develop against mobile adverts, besides that it presents a summary of 44 empirical studies which have been implemented between the years 2000-2011. |
| first_indexed | 2024-04-10T14:31:58Z |
| format | Article |
| id | doaj.art-bafd5805be894eb2aed1c22de1bb26e9 |
| institution | Directory Open Access Journal |
| issn | 1302-3284 1308-0911 |
| language | English |
| last_indexed | 2024-04-10T14:31:58Z |
| publishDate | 2013-01-01 |
| publisher | Dokuz Eylul University |
| record_format | Article |
| series | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| spelling | doaj.art-bafd5805be894eb2aed1c22de1bb26e92023-02-15T16:08:48ZengDokuz Eylul UniversityDokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi1302-32841308-09112013-01-0115111282000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN)Pınar YÜRÜKNevin ALTUĞChanges in the mobile phone technology and the rapid increase in the use of mobile phones have created a new field both for marketers and advertisers as well as for researchers to reach consumers. Therefore, marketing applications made through mobile phones have become a subject for various researches. In this study, mobile marketing and advertising have been discussed. This paper investigates the theoretical base in the literature about the relations which display “whether the consumers approve the permitted advertising or not, which types of mobile advertising they adopt, which content specifications of mobile adverts affect them most and what kind of attitudes they develop against mobile adverts, besides that it presents a summary of 44 empirical studies which have been implemented between the years 2000-2011.http://www.sbe.deu.edu.tr/dergi/cilt15.say%C4%B11/06%20ALTUGYURUK.pdfMobile MarketingMobile AdvertisingSMSMMSBluetooth |
| spellingShingle | Pınar YÜRÜK Nevin ALTUĞ 2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN) Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Mobile Marketing Mobile Advertising SMS MMS Bluetooth |
| title | 2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN) |
| title_full | 2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN) |
| title_fullStr | 2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN) |
| title_full_unstemmed | 2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN) |
| title_short | 2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN) |
| title_sort | 2000 2011 yillari arasinda tuketicilerin mobil reklamlara olan tutumlarini incelemeye yonelik yapilan arastirmalar a review of empirical studies on examining the consumers mobile advertising attitudes between |
| topic | Mobile Marketing Mobile Advertising SMS MMS Bluetooth |
| url | http://www.sbe.deu.edu.tr/dergi/cilt15.say%C4%B11/06%20ALTUGYURUK.pdf |
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