2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR (A REVIEW OF EMPIRICAL STUDIES ON EXAMINING THE CONSUMERS’ MOBILE ADVERTISING ATTITUDES BETWEEN)
Changes in the mobile phone technology and the rapid increase in the use of mobile phones have created a new field both for marketers and advertisers as well as for researchers to reach consumers. Therefore, marketing applications made through mobile phones have become a subject for various research...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dokuz Eylul University
2013-01-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | http://www.sbe.deu.edu.tr/dergi/cilt15.say%C4%B11/06%20ALTUGYURUK.pdf |