Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia
Market segmentation is fundamental in marketing strategy and the first step of market-based strategy preparation, to strengthen its marketing efficiency, and creating opportunities for sales growth and profits. This also applies to market segmentation logistics service providers (TPL - Third Party L...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2010-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1079 |
| _version_ | 1827834141614276608 |
|---|---|
| author | Darjat Sudrajat |
| author_facet | Darjat Sudrajat |
| author_sort | Darjat Sudrajat |
| collection | DOAJ |
| description | Market segmentation is fundamental in marketing strategy and the first step of market-based strategy preparation, to strengthen its marketing efficiency, and creating opportunities for sales growth and profits. This also applies to market segmentation logistics service providers (TPL - Third Party Logistics), the market is highly developed in the last decade, so that the logistics service providers has to develop marketing strategies properly. The purpose of this research is to gain a better understanding of different industries that exist today and map the needs of the logistics services of TPL customers. Based on exploration research conducted, it can be found in conformities relating to the logistics industry from several companies, ie appropriateness to the complexity of logistics activities of some companies and degree of investment of TPL services company in conducting the activity. Logistics service provider market segmentation can be based on variable complexity of logistics activities, whether it is high, medium or low and variable degrees of investment in the company whether minor, major, or integrated/total. Companies in different industries can have the same logistic service requirements and companies in the same industry can have different logistic service requirements. Client companies for logistics service providers which product handling are classified as semi-complex is the most attractive customer segments for being penetrated. The industries are classified into this segment is automotive, food and beverage, animal food, ceramic, and plantation. |
| first_indexed | 2024-03-12T05:44:47Z |
| format | Article |
| id | doaj.art-bb08870a59814bacb0824017341950b0 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T05:44:47Z |
| publishDate | 2010-11-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-bb08870a59814bacb0824017341950b02023-09-03T05:43:10ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532010-11-011233234110.21512/bbr.v1i2.1079946Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di IndonesiaDarjat Sudrajat0Universitas Bina NusantaraMarket segmentation is fundamental in marketing strategy and the first step of market-based strategy preparation, to strengthen its marketing efficiency, and creating opportunities for sales growth and profits. This also applies to market segmentation logistics service providers (TPL - Third Party Logistics), the market is highly developed in the last decade, so that the logistics service providers has to develop marketing strategies properly. The purpose of this research is to gain a better understanding of different industries that exist today and map the needs of the logistics services of TPL customers. Based on exploration research conducted, it can be found in conformities relating to the logistics industry from several companies, ie appropriateness to the complexity of logistics activities of some companies and degree of investment of TPL services company in conducting the activity. Logistics service provider market segmentation can be based on variable complexity of logistics activities, whether it is high, medium or low and variable degrees of investment in the company whether minor, major, or integrated/total. Companies in different industries can have the same logistic service requirements and companies in the same industry can have different logistic service requirements. Client companies for logistics service providers which product handling are classified as semi-complex is the most attractive customer segments for being penetrated. The industries are classified into this segment is automotive, food and beverage, animal food, ceramic, and plantation.https://journal.binus.ac.id/index.php/BBR/article/view/1079segmentation, third party logistic, logistic, outsourcing |
| spellingShingle | Darjat Sudrajat Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia Binus Business Review segmentation, third party logistic, logistic, outsourcing |
| title | Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia |
| title_full | Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia |
| title_fullStr | Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia |
| title_full_unstemmed | Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia |
| title_short | Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia |
| title_sort | segmentasi pasar penyedia jasa logistik third party logistics di indonesia |
| topic | segmentation, third party logistic, logistic, outsourcing |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1079 |
| work_keys_str_mv | AT darjatsudrajat segmentasipasarpenyediajasalogistikthirdpartylogisticsdiindonesia |