Corporate social responsibility in buyer-supplier relationships : is it beneficial for top-tier suppliers to market their capability to ensure a responsible supply chain?
This study assesses how top-tier suppliers market their capabilities to ensure a responsible upstream sup- ply chain to their downstream buyers, and how the marketing of corporate social responsibility (CSR)- related supply management practices affects the reputation of top-tier suppliers in busines...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2014-06-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR10_1_65-94.pdf |