CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS
Despite the fact that Romanians have increasingly healthier habits and the consumption of organic foods is growing year after year by 20%-30%, this consumption represents less than 1% of the aggregate sales in Romanian retail, compared to the Western Europe, where the share exceeds 5%. Also, nationa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University
2015-12-01
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| Series: | Global Economic Observer |
| Subjects: | |
| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_3_no_2/geo_2015_vol3_no2_art_016.pdf |
| _version_ | 1819093625034768384 |
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| author | MIRELA-CRISTINA VOICU ELENA-MIHAELA ILIESCU |
| author_facet | MIRELA-CRISTINA VOICU ELENA-MIHAELA ILIESCU |
| author_sort | MIRELA-CRISTINA VOICU |
| collection | DOAJ |
| description | Despite the fact that Romanians have increasingly healthier habits and the consumption of organic foods is growing year after year by 20%-30%, this consumption represents less than 1% of the aggregate sales in Romanian retail, compared to the Western Europe, where the share exceeds 5%. Also, national consumption of certified organic products represents only 2% of the total foods consumed. In order to be able to change the existing situation it is necessary to determine, firstly, the consumer’s attitudes on organic products. Since the attitudes are the result of learning, they can be changed. In the light of the organic consumers’ possible attitudes, this aspect has two connotations. One can be favorable, in changing the view of a greater number of consumers in favor of more products, promotional messages, etc., environmentally oriented. The other may be unfavorable, if the companies are not careful and do not maintain constant and convincing efforts to protect health and the environment. In this context, we aim to add more insight on consumers’ behavior regarding organic foods. |
| first_indexed | 2024-12-21T23:14:29Z |
| format | Article |
| id | doaj.art-bb13e5dcc0cc4436a9c3afcc791c6229 |
| institution | Directory Open Access Journal |
| issn | 2343-9742 2343-9750 |
| language | English |
| last_indexed | 2024-12-21T23:14:29Z |
| publishDate | 2015-12-01 |
| publisher | Nicolae Titulescu University |
| record_format | Article |
| series | Global Economic Observer |
| spelling | doaj.art-bb13e5dcc0cc4436a9c3afcc791c62292022-12-21T18:46:58ZengNicolae Titulescu UniversityGlobal Economic Observer2343-97422343-97502015-12-0132139149CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODSMIRELA-CRISTINA VOICU0ELENA-MIHAELA ILIESCU1Faculty of Economic Studies „Nicolae Titulescu” University 185 Calea Văcărești, District 4, Bucharest ROMANIAFaculty of Economic Studies „Nicolae Titulescu” University 185 Calea Văcărești, District 4, Bucharest ROMANIADespite the fact that Romanians have increasingly healthier habits and the consumption of organic foods is growing year after year by 20%-30%, this consumption represents less than 1% of the aggregate sales in Romanian retail, compared to the Western Europe, where the share exceeds 5%. Also, national consumption of certified organic products represents only 2% of the total foods consumed. In order to be able to change the existing situation it is necessary to determine, firstly, the consumer’s attitudes on organic products. Since the attitudes are the result of learning, they can be changed. In the light of the organic consumers’ possible attitudes, this aspect has two connotations. One can be favorable, in changing the view of a greater number of consumers in favor of more products, promotional messages, etc., environmentally oriented. The other may be unfavorable, if the companies are not careful and do not maintain constant and convincing efforts to protect health and the environment. In this context, we aim to add more insight on consumers’ behavior regarding organic foods.http://www.globeco.ro/wp-content/uploads/vol/split/vol_3_no_2/geo_2015_vol3_no2_art_016.pdfmarketing researchconsumer behaviorattitudesstatistic surveygreen goods |
| spellingShingle | MIRELA-CRISTINA VOICU ELENA-MIHAELA ILIESCU CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS Global Economic Observer marketing research consumer behavior attitudes statistic survey green goods |
| title | CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS |
| title_full | CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS |
| title_fullStr | CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS |
| title_full_unstemmed | CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS |
| title_short | CONSUMER’S ATTITUDE CONCERNING ORGANIC FOODS |
| title_sort | consumer s attitude concerning organic foods |
| topic | marketing research consumer behavior attitudes statistic survey green goods |
| url | http://www.globeco.ro/wp-content/uploads/vol/split/vol_3_no_2/geo_2015_vol3_no2_art_016.pdf |
| work_keys_str_mv | AT mirelacristinavoicu consumersattitudeconcerningorganicfoods AT elenamihaelailiescu consumersattitudeconcerningorganicfoods |