PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS

PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS

This research examines perceptions on the relationship between public relations practitioners and journalists based on four categories of relationship: Satisfaction with contributions made to each other, interdependence, trust and ethical practices. A survey of 48 public relations practitioners and...

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Bibliographic Details
Main Authors: Halimahton Shaari, Kiranjit Kaur
Format: Article
Language:English
Published: Universiti Sains Malaysia 2006-01-01
Series:Kajian Malaysia
Subjects:
Public relations
Journalism
Ethics
Perceptions
Gift-giving
Online Access:http://web.usm.my/km/24-06/KM%20ART%202.pdf

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