Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela
Given the importance of the services fast food, an analytical non-experimental research was designed under the quantitative paradigm, to determine the behavior of service quality levels according to the characteristics of users in fast food establishments of the Libertador Municipality of Mérida sta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario
2016-07-01
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| Series: | Universidad y Empresa |
| Subjects: | |
| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/4160 |
| _version_ | 1817969217096384512 |
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| author | Nubia Del Valle Landaeta de Rodríguez Marysela Coromoto Morillo Moreno |
| author_facet | Nubia Del Valle Landaeta de Rodríguez Marysela Coromoto Morillo Moreno |
| author_sort | Nubia Del Valle Landaeta de Rodríguez |
| collection | DOAJ |
| description | Given the importance of the services fast food, an analytical non-experimental research was designed under the quantitative paradigm, to determine the behavior of service quality levels according to the characteristics of users in fast food establishments of the Libertador Municipality of Mérida state was developed. The existence users with a higher level of income perceive a lower level of quality; the existence of two user types or groups was found: independent professionals and students. It is recommended the design of strategies regarding services, prices, communications, distribution, after-sales services, optimization of service times and other aspects importance from users who perceive high income (professionals), who inferentially represent 65.86 % of the service demand. |
| first_indexed | 2024-04-13T20:18:32Z |
| format | Article |
| id | doaj.art-bb1b40a0ea404290b0c793da04732dce |
| institution | Directory Open Access Journal |
| issn | 0124-4639 2145-4558 |
| language | English |
| last_indexed | 2024-04-13T20:18:32Z |
| publishDate | 2016-07-01 |
| publisher | Universidad del Rosario |
| record_format | Article |
| series | Universidad y Empresa |
| spelling | doaj.art-bb1b40a0ea404290b0c793da04732dce2022-12-22T02:31:38ZengUniversidad del RosarioUniversidad y Empresa0124-46392145-45582016-07-011831598410.12804/rev.univ.empresa.31.2016.033136Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, VenezuelaNubia Del Valle Landaeta de Rodríguez0Marysela Coromoto Morillo Moreno1Universidad de Los Andes VenezuelaUniversidad de Los AndesGiven the importance of the services fast food, an analytical non-experimental research was designed under the quantitative paradigm, to determine the behavior of service quality levels according to the characteristics of users in fast food establishments of the Libertador Municipality of Mérida state was developed. The existence users with a higher level of income perceive a lower level of quality; the existence of two user types or groups was found: independent professionals and students. It is recommended the design of strategies regarding services, prices, communications, distribution, after-sales services, optimization of service times and other aspects importance from users who perceive high income (professionals), who inferentially represent 65.86 % of the service demand.http://revistas.urosario.edu.co/index.php/empresa/article/view/4160calidad, servicios, restaurantes, segmentación. |
| spellingShingle | Nubia Del Valle Landaeta de Rodríguez Marysela Coromoto Morillo Moreno Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela Universidad y Empresa calidad, servicios, restaurantes, segmentación. |
| title | Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela |
| title_full | Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela |
| title_fullStr | Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela |
| title_full_unstemmed | Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela |
| title_short | Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela |
| title_sort | behavior of service quality levels of fast food according to the characteristics of users libertador municipality of merida state venezuela |
| topic | calidad, servicios, restaurantes, segmentación. |
| url | http://revistas.urosario.edu.co/index.php/empresa/article/view/4160 |
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