The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach
Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage us...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2019-09-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/25441 |
| _version_ | 1831571660733415424 |
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| author | Sari Wulandari Meldi Rendra Putra Fajar Alam Tien Fabrianti Kusumasari Andrieta Shintia Dewi Tieka Trikartika Gustyana |
| author_facet | Sari Wulandari Meldi Rendra Putra Fajar Alam Tien Fabrianti Kusumasari Andrieta Shintia Dewi Tieka Trikartika Gustyana |
| author_sort | Sari Wulandari |
| collection | DOAJ |
| description | Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage uses the PantiKu application. The PantiKu application currently does not have an optimal business model so that the right strategy is needed to develop the business model. The objectives of this study are (1) To map the current PantiKu business model; (2) Analyze SWOT of current PantiKu business model; (3) Formulate and determine the strategy for developing the PantiKu business model. The method used in this study is the Business Model Canvas approach and SWOT Analysis. This research produces strategies for each BMC element including element (1) customer segment: serving orphanage volunteers by adding special volunteer features; (2) value proposition: providing ease of logistics processes and transactions by developing IoT technology and Fintech features; (3) channels: adding application tutorials using e-learning; (4) customer relationship: take advantage of opportunities for grants and business incubation and work together in CSR programs; (5) revenue stream: utilizing the use of digital financial instruments; (6) key resources: adding relationship development staff; (7) key activities: developing a data management dashboard and evaluate expenses; (8) key partners: adding strategic partner & collaborate with competitors; (9) cost structure: cost of research.
Keywords: pantiku, business model, business strategy, bmc, application development |
| first_indexed | 2024-12-17T13:13:48Z |
| format | Article |
| id | doaj.art-bb4ee0b075864f9ea6e3002dcef2c33f |
| institution | Directory Open Access Journal |
| issn | 2407-5434 2407-7321 |
| language | English |
| last_indexed | 2024-12-17T13:13:48Z |
| publishDate | 2019-09-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Indonesian Journal of Business and Entrepreneurship |
| spelling | doaj.art-bb4ee0b075864f9ea6e3002dcef2c33f2022-12-21T21:47:03ZengBogor Agricultural UniversityIndonesian Journal of Business and Entrepreneurship2407-54342407-73212019-09-015323123110.17358/ijbe.5.3.23125441The Development of Pantiku Application Business Strategy Using Business Model Canvas ApproachSari Wulandari0Meldi Rendra1Putra Fajar Alam2Tien Fabrianti Kusumasari3Andrieta Shintia Dewi4Tieka Trikartika Gustyana5Industrial Engineering Department, School of Industrial and System Engineering, Telkom University Jl. Telekomunikasi No.1, Terusan Buah Batu, Bandung, 40257Industrial Engineering Department, School of Industrial and System Engineering, Telkom University Jl. Telekomunikasi No.1, Terusan Buah Batu, Bandung, 40257Information System Department, School of Industrial and System Engineering, Telkom University Jl. Telekomunikasi No.1, Terusan Buah Batu, Bandung, 40257Information System Department, School of Industrial and System Engineering, Telkom University Jl. Telekomunikasi No.1, Terusan Buah Batu, Bandung, 40257Management of Business in Telecommunications and Informatics Department, School of Economic and Business, Telkom University Jl. Telekomunikasi No.1, Terusan Buah Batu, Bandung, 40257Management of Business in Telecommunications and Informatics Department, School of Economic and Business, Telkom University Jl. Telekomunikasi No.1, Terusan Buah Batu, Bandung, 40257Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage uses the PantiKu application. The PantiKu application currently does not have an optimal business model so that the right strategy is needed to develop the business model. The objectives of this study are (1) To map the current PantiKu business model; (2) Analyze SWOT of current PantiKu business model; (3) Formulate and determine the strategy for developing the PantiKu business model. The method used in this study is the Business Model Canvas approach and SWOT Analysis. This research produces strategies for each BMC element including element (1) customer segment: serving orphanage volunteers by adding special volunteer features; (2) value proposition: providing ease of logistics processes and transactions by developing IoT technology and Fintech features; (3) channels: adding application tutorials using e-learning; (4) customer relationship: take advantage of opportunities for grants and business incubation and work together in CSR programs; (5) revenue stream: utilizing the use of digital financial instruments; (6) key resources: adding relationship development staff; (7) key activities: developing a data management dashboard and evaluate expenses; (8) key partners: adding strategic partner & collaborate with competitors; (9) cost structure: cost of research. Keywords: pantiku, business model, business strategy, bmc, application developmenthttp://journal.ipb.ac.id/index.php/ijbe/article/view/25441 |
| spellingShingle | Sari Wulandari Meldi Rendra Putra Fajar Alam Tien Fabrianti Kusumasari Andrieta Shintia Dewi Tieka Trikartika Gustyana The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach Indonesian Journal of Business and Entrepreneurship |
| title | The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach |
| title_full | The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach |
| title_fullStr | The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach |
| title_full_unstemmed | The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach |
| title_short | The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach |
| title_sort | development of pantiku application business strategy using business model canvas approach |
| url | http://journal.ipb.ac.id/index.php/ijbe/article/view/25441 |
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