Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)

Populism has become one of the main features of political action worldwide. This research aims to characterize the populist discourse in the tweets of presidential candidates in the Andean Community in recent elections (2020–2022). Accordingly, we analyze the characteristics of their social network...

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Main Authors: Maria-Ines Quevedo-Stuva, Gloria Tovar-Gil, Andrea Mila-Maldonado
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Societies
Subjects:
Online Access:https://www.mdpi.com/2075-4698/13/3/58
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author Maria-Ines Quevedo-Stuva
Gloria Tovar-Gil
Andrea Mila-Maldonado
author_facet Maria-Ines Quevedo-Stuva
Gloria Tovar-Gil
Andrea Mila-Maldonado
author_sort Maria-Ines Quevedo-Stuva
collection DOAJ
description Populism has become one of the main features of political action worldwide. This research aims to characterize the populist discourse in the tweets of presidential candidates in the Andean Community in recent elections (2020–2022). Accordingly, we analyze the characteristics of their social network profiles, as well as the content and latent discourse of their tweets. We demonstrate that the differences and similarities of their discourse go beyond their right and left association. The differences result from how they construct their identity and establish their relationship with their electorate. Our analysis reveals that this type of discourse is ideological as well as performative. It is ideological because, in the candidates’ discourse, they recontextualize the actual meanings of “us” and “them”. It is performative because it is carried out by a charismatic leader who acts in a specific way to define himself or herself as the embodiment of “the people” and “the good”.
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spelling doaj.art-bb5236f3d2da45f8ba572673efa31ea12023-11-17T13:51:13ZengMDPI AGSocieties2075-46982023-03-011335810.3390/soc13030058Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)Maria-Ines Quevedo-Stuva0Gloria Tovar-Gil1Andrea Mila-Maldonado2Communication Faculty, Universidad Peruana de Ciencias Aplicadas, Santiago de Surco, Lima 15023, PeruCommunication Faculty, Universidad Peruana de Ciencias Aplicadas, Santiago de Surco, Lima 15023, PeruDepartamento de Ciencia Política y de la Administración, Universidade de Santiago de Compostela, 15705 Santiago de Compostela, SpainPopulism has become one of the main features of political action worldwide. This research aims to characterize the populist discourse in the tweets of presidential candidates in the Andean Community in recent elections (2020–2022). Accordingly, we analyze the characteristics of their social network profiles, as well as the content and latent discourse of their tweets. We demonstrate that the differences and similarities of their discourse go beyond their right and left association. The differences result from how they construct their identity and establish their relationship with their electorate. Our analysis reveals that this type of discourse is ideological as well as performative. It is ideological because, in the candidates’ discourse, they recontextualize the actual meanings of “us” and “them”. It is performative because it is carried out by a charismatic leader who acts in a specific way to define himself or herself as the embodiment of “the people” and “the good”.https://www.mdpi.com/2075-4698/13/3/58populismdemocracypolarizationpoliticselectionssocial networks
spellingShingle Maria-Ines Quevedo-Stuva
Gloria Tovar-Gil
Andrea Mila-Maldonado
Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)
Societies
populism
democracy
polarization
politics
elections
social networks
title Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)
title_full Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)
title_fullStr Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)
title_full_unstemmed Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)
title_short Populism on the Web: Presidential Elections in Bolivia, Ecuador, Peru, and Colombia (2020–2022)
title_sort populism on the web presidential elections in bolivia ecuador peru and colombia 2020 2022
topic populism
democracy
polarization
politics
elections
social networks
url https://www.mdpi.com/2075-4698/13/3/58
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