FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE
The paper aims to study the factors affecting the decision of international tourists to choose a tourism destination at Hoi An World Cultural Heritage Site. Based on the theory of intended behavior integrates new factors: Tourism products; Destination image; and Perceived risk. The research result...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2023-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl08-1163.pdf |
| _version_ | 1797340307597033472 |
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| author | Toan Duc LE Tuan Anh LE Phu Huu NGUYEN Yen Thi Phi HO Bao Hoai Phuoc LE |
| author_facet | Toan Duc LE Tuan Anh LE Phu Huu NGUYEN Yen Thi Phi HO Bao Hoai Phuoc LE |
| author_sort | Toan Duc LE |
| collection | DOAJ |
| description | The paper aims to study the factors affecting the decision of international tourists to choose a tourism destination at
Hoi An World Cultural Heritage Site. Based on the theory of intended behavior integrates new factors: Tourism products;
Destination image; and Perceived risk. The research results show that: Using the Theory of Intended Behavior (TPB) with
integration with 03 new components in the study of destination choice decisions of international visitors at the Hoi An World
Cultural Heritage Site is appropriate; The model achieves composite reliability, discriminant, and extracted variance. The
empirical model reached a high level of explaining the variation of variance and the predictive power reached a medium level;
Two intermediate structures have been identified in the model, namely Attitude and Destination Image; Affirming the
importance of structures has a strong influence on the decision structure of tourist destination selection, namely, perceived
risk, social influence, image, and tourism product. |
| first_indexed | 2024-03-08T10:00:10Z |
| format | Article |
| id | doaj.art-bb56d9fe40b24c95ba78f4366a0e9729 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-08T10:00:10Z |
| publishDate | 2023-12-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-bb56d9fe40b24c95ba78f4366a0e97292024-01-29T13:35:14ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-12-01514 supplement1663167510.30892/gtg.514spl08-1163FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITEToan Duc LE0Tuan Anh LE1Phu Huu NGUYEN2Yen Thi Phi HO3Bao Hoai Phuoc LE4Socio-Economic Research Institute, Duy Tan University, Da Nang City, Vietnam, e-mail: leductoan2002@duytan.edu.vnFaculty of Accounting, Duy Tan University, Da Nang City, Vietnam, e-mail: latuan0507@gmail.comFaculty of Accounting, Vice Provost, Duy Tan University, Da Nang City, Vietnam, e-mail: nhphunq@duytan.edu.vnFaculty of Accounting, Duy Tan University, Da Nang City, Vietnam, e-mail: hothiphiyen@gmail.comFaculty of Finance, Danang University of Economics, e-mail: lephuochoaibao@gmail.comThe paper aims to study the factors affecting the decision of international tourists to choose a tourism destination at Hoi An World Cultural Heritage Site. Based on the theory of intended behavior integrates new factors: Tourism products; Destination image; and Perceived risk. The research results show that: Using the Theory of Intended Behavior (TPB) with integration with 03 new components in the study of destination choice decisions of international visitors at the Hoi An World Cultural Heritage Site is appropriate; The model achieves composite reliability, discriminant, and extracted variance. The empirical model reached a high level of explaining the variation of variance and the predictive power reached a medium level; Two intermediate structures have been identified in the model, namely Attitude and Destination Image; Affirming the importance of structures has a strong influence on the decision structure of tourist destination selection, namely, perceived risk, social influence, image, and tourism product.https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl08-1163.pdfdecision of selecting the destination of international touristsintermediator variableimportant performance map analysis |
| spellingShingle | Toan Duc LE Tuan Anh LE Phu Huu NGUYEN Yen Thi Phi HO Bao Hoai Phuoc LE FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE Geo Journal of Tourism and Geosites decision of selecting the destination of international tourists intermediator variable important performance map analysis |
| title | FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE |
| title_full | FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE |
| title_fullStr | FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE |
| title_full_unstemmed | FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE |
| title_short | FACTORS AFFECTING THE DECISION OF SELECTING A DESTINATION FOR INTERNATIONAL TOURISTS AT THE HOI AN WORLD CULTURAL HERITAGE SITE |
| title_sort | factors affecting the decision of selecting a destination for international tourists at the hoi an world cultural heritage site |
| topic | decision of selecting the destination of international tourists intermediator variable important performance map analysis |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl08-1163.pdf |
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