International Marketing of Economic Educational Services in Ukraine and Poland
The observed imbalance in the demand for and supply of economic educational services became the basis for studying the reasons for this phenomenon. The number of applicants wishing to enroll in universities is decreasing. One of the reasons for this tendency can be considered the professional and ge...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-09-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-9_0-pages-77_85.pdf |
| _version_ | 1811237058908258304 |
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| author | Pukala Ryszard Lysytsia Nadiia M. Prytychenko Tamara I. Gron Oleksandra V. |
| author_facet | Pukala Ryszard Lysytsia Nadiia M. Prytychenko Tamara I. Gron Oleksandra V. |
| author_sort | Pukala Ryszard |
| collection | DOAJ |
| description | The observed imbalance in the demand for and supply of economic educational services became the basis for studying the reasons for this phenomenon. The number of applicants wishing to enroll in universities is decreasing. One of the reasons for this tendency can be considered the professional and geographical heterogeneity of the provision of educational services in general, and economic educational services in particular. The fact that Poland is geographically closest to Ukraine became a stimulus for the increasing outflow of entrants and students to Poland. The aim of the article is to carry out a comparative analysis of peculiarities in the perception of economic educational services by students in Ukraine and Poland. Based on the determination of ratings of the motives for choosing a specialty, there identified the criteria for choosing a university, the role of sources of information about the university, professional values, areas of the future professional activity, specific features of the perception of economic educational services in Ukraine and Poland. Prospects for economic educational service in these countries are suggested, which will provide ways for their fruitful cooperation in the future. |
| first_indexed | 2024-04-12T12:19:15Z |
| format | Article |
| id | doaj.art-bb6ad480cc7848d5b6da36cfc7fcee9a |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-04-12T12:19:15Z |
| publishDate | 2018-09-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-bb6ad480cc7848d5b6da36cfc7fcee9a2022-12-22T03:33:21ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2018-09-0194887785International Marketing of Economic Educational Services in Ukraine and PolandPukala Ryszard 0Lysytsia Nadiia M.1Prytychenko Tamara I.2Gron Oleksandra V.3Pro-rector, State Higher School of Technology and Economics in JaroslawDoctor of Sciences (Sociology), Professor, Professor, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of EconomicsCandidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of EconomicsCandidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of EconomicsThe observed imbalance in the demand for and supply of economic educational services became the basis for studying the reasons for this phenomenon. The number of applicants wishing to enroll in universities is decreasing. One of the reasons for this tendency can be considered the professional and geographical heterogeneity of the provision of educational services in general, and economic educational services in particular. The fact that Poland is geographically closest to Ukraine became a stimulus for the increasing outflow of entrants and students to Poland. The aim of the article is to carry out a comparative analysis of peculiarities in the perception of economic educational services by students in Ukraine and Poland. Based on the determination of ratings of the motives for choosing a specialty, there identified the criteria for choosing a university, the role of sources of information about the university, professional values, areas of the future professional activity, specific features of the perception of economic educational services in Ukraine and Poland. Prospects for economic educational service in these countries are suggested, which will provide ways for their fruitful cooperation in the future.http://www.business-inform.net/export_pdf/business-inform-2018-9_0-pages-77_85.pdfinternational marketingeconomic educational serviceacademic mobilitypeculiarities of perceptionexpertsprospects for economic educational servicesfruitful cooperation |
| spellingShingle | Pukala Ryszard Lysytsia Nadiia M. Prytychenko Tamara I. Gron Oleksandra V. International Marketing of Economic Educational Services in Ukraine and Poland Bìznes Inform international marketing economic educational service academic mobility peculiarities of perception experts prospects for economic educational services fruitful cooperation |
| title | International Marketing of Economic Educational Services in Ukraine and Poland |
| title_full | International Marketing of Economic Educational Services in Ukraine and Poland |
| title_fullStr | International Marketing of Economic Educational Services in Ukraine and Poland |
| title_full_unstemmed | International Marketing of Economic Educational Services in Ukraine and Poland |
| title_short | International Marketing of Economic Educational Services in Ukraine and Poland |
| title_sort | international marketing of economic educational services in ukraine and poland |
| topic | international marketing economic educational service academic mobility peculiarities of perception experts prospects for economic educational services fruitful cooperation |
| url | http://www.business-inform.net/export_pdf/business-inform-2018-9_0-pages-77_85.pdf |
| work_keys_str_mv | AT pukalaryszard internationalmarketingofeconomiceducationalservicesinukraineandpoland AT lysytsianadiiam internationalmarketingofeconomiceducationalservicesinukraineandpoland AT prytychenkotamarai internationalmarketingofeconomiceducationalservicesinukraineandpoland AT gronoleksandrav internationalmarketingofeconomiceducationalservicesinukraineandpoland |