Perceived airfare fairness and patronage of domestic airlines in Nigeria.
The purpose of this study was to examine the effect of perceived airfare fairness on domestic airline Patronage in Nigeria. The study population comprised seventy five thousand (75,000) passengers of registered and Operational Domestic Airlines operating within the Nigerian airspace and the sample s...
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_7__1__2018.pdf |
| _version_ | 1818489100283412480 |
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| author | Kenneth C. Adiele Sam G. Etuk |
| author_facet | Kenneth C. Adiele Sam G. Etuk |
| author_sort | Kenneth C. Adiele |
| collection | DOAJ |
| description | The purpose of this study was to examine the effect of perceived airfare fairness on domestic airline Patronage in Nigeria. The study population comprised seventy five thousand (75,000) passengers of registered and Operational Domestic Airlines operating within the Nigerian airspace and the sample size
for the study constitute three hundred and eighty two (382) passengers of the airlines which was determined using the Krejice and Morgan (1970) table. Furthermore, three hundred and eighty-two (382) copies of structured questionnaire was distributed to airline passengers at the respective waiting lounges of the
airports while three hundred and seventy-seven (377) were retrieved and used for the study. Anova statistic was used to test the hypotheses postulated in the study. The result of the analysis revealed that perceived airfare fairness does not significantly influence domestic airline patronage in Nigeria. We concluded that
perceived airfare fairness does not significantly affect domestic airline patronage in the authors therefore suggests that the domestic airline service providers in Nigeria should endeavor to make their airfare to be be attractive on order to improve their level of patronage. |
| first_indexed | 2024-12-10T16:59:13Z |
| format | Article |
| id | doaj.art-bb718ab396f7421ebc1d46b127d9cedf |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-10T16:59:13Z |
| publishDate | 2018-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-bb718ab396f7421ebc1d46b127d9cedf2022-12-22T01:40:37ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2018-01-0171Perceived airfare fairness and patronage of domestic airlines in Nigeria.Kenneth C. Adiele0Sam G. Etuk1Department of Marketing, Faculty of Management Sciences Rivers State University, Port Harcourt, NigeriaDepartment of Marketing, Faculty of Business Administration University of Uyo, Uyo Akwa Ibom State, NigeriaThe purpose of this study was to examine the effect of perceived airfare fairness on domestic airline Patronage in Nigeria. The study population comprised seventy five thousand (75,000) passengers of registered and Operational Domestic Airlines operating within the Nigerian airspace and the sample size for the study constitute three hundred and eighty two (382) passengers of the airlines which was determined using the Krejice and Morgan (1970) table. Furthermore, three hundred and eighty-two (382) copies of structured questionnaire was distributed to airline passengers at the respective waiting lounges of the airports while three hundred and seventy-seven (377) were retrieved and used for the study. Anova statistic was used to test the hypotheses postulated in the study. The result of the analysis revealed that perceived airfare fairness does not significantly influence domestic airline patronage in Nigeria. We concluded that perceived airfare fairness does not significantly affect domestic airline patronage in the authors therefore suggests that the domestic airline service providers in Nigeria should endeavor to make their airfare to be be attractive on order to improve their level of patronage.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_7__1__2018.pdfAirfare FairnessNigerian Domestic AirlinesCustomer Patronage |
| spellingShingle | Kenneth C. Adiele Sam G. Etuk Perceived airfare fairness and patronage of domestic airlines in Nigeria. African Journal of Hospitality, Tourism and Leisure Airfare Fairness Nigerian Domestic Airlines Customer Patronage |
| title | Perceived airfare fairness and patronage of domestic airlines in Nigeria. |
| title_full | Perceived airfare fairness and patronage of domestic airlines in Nigeria. |
| title_fullStr | Perceived airfare fairness and patronage of domestic airlines in Nigeria. |
| title_full_unstemmed | Perceived airfare fairness and patronage of domestic airlines in Nigeria. |
| title_short | Perceived airfare fairness and patronage of domestic airlines in Nigeria. |
| title_sort | perceived airfare fairness and patronage of domestic airlines in nigeria |
| topic | Airfare Fairness Nigerian Domestic Airlines Customer Patronage |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_7__1__2018.pdf |
| work_keys_str_mv | AT kennethcadiele perceivedairfarefairnessandpatronageofdomesticairlinesinnigeria AT samgetuk perceivedairfarefairnessandpatronageofdomesticairlinesinnigeria |