Think Outside the Box and Move Beyond the Market Share

Think Outside the Box and Move Beyond the Market Share

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This research paper contributes to the newly emerged area of research that has shifted the focus of the marketers and concerned stakeholders from the conventional evaluation and assessment of measuring a company's true success; that is from market share to share of heart and share of mind. A q...

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Bibliographic Details
Main Authors:	Shakir Hafeez, Kinza Munaf, Komal Zahid, Madiha Tariq, Shaza Shabbir, Sana Khan
Format:	Article
Language:	English
Published:	EconJournals 2016-10-01
Series:	International Review of Management and Marketing
Online Access:	https://econjournals.com/index.php/irmm/article/view/3380

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