Market Orientation, Transformational Leadership, Partnership Effects on Organizational Performance: A Competitive Advantage as a Mediator

Market Orientation, Transformational Leadership, Partnership Effects on Organizational Performance: A Competitive Advantage as a Mediator

The research aimed to describe the implementation of market orientation, transformational leadership, and partnership strategy, competitive advantage, and organizational performance. It also analyzed the effects of the independent variables (market orientation, transformational leadership, and partn...

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Bibliographic Details
Main Authors:	Indra Muis, Puji Isyanto
Format:	Article
Language:	English
Published:	Bina Nusantara University 2021-10-01
Series:	Binus Business Review
Subjects:	market orientation transformational leadership partnership strategy organizational performance competitive advantage
Online Access:	https://journal.binus.ac.id/index.php/BBR/article/view/7284

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