The Influence of Management Capability, Marketing Capability and Competitive Advantage on Malaysian Construction Project Performance
Many construction projects in Malaysia experience a reducing performance. There are many factors affecting the performance of construction projects such as poor site management, inadequate planning, ineffective marketing efforts, etc. which usually lead to project delay and cost overrun. Thus, the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/3924 |