Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
The purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires us...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2021-09-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/11887 |
| _version_ | 1797920968875704320 |
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| author | Ronal Aprianto Muhartini Salim Sardiyo Sardiyo |
| author_facet | Ronal Aprianto Muhartini Salim Sardiyo Sardiyo |
| author_sort | Ronal Aprianto |
| collection | DOAJ |
| description | The purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires using online forms through Zoho. The unit of analysis of this study is all generations (Baby Boomers, Generation X (Gen X or Xers), and Millennials) who have shopped for online Muslim clothing in Indonesia. The method used in sampling is purposive sampling aimed at all respondents who have shopped online. The method is through Lisrel 8.7 program and t-test. These results indicate that religious belief influences the online buying intention of Muslim clothing in Indonesia.
Keywords: Religious Belief, Online Buying Intention, Indonesia
JEL Classifications: MO, M31, Z12
DOI: https://doi.org/10.32479/irmm.11887
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| first_indexed | 2024-04-10T14:09:09Z |
| format | Article |
| id | doaj.art-bbad34a3dce9402fa47ccb99045e031e |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:09:09Z |
| publishDate | 2021-09-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-bbad34a3dce9402fa47ccb99045e031e2023-02-15T16:09:50ZengEconJournalsInternational Review of Management and Marketing2146-44052021-09-01115Religious Belief on Online Buying Intention of Muslim Clothing in IndonesiaRonal Aprianto0Muhartini Salim1Sardiyo Sardiyo2University of Bina InsanUniversity of BengkuluUniversity of Bina InsanThe purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires using online forms through Zoho. The unit of analysis of this study is all generations (Baby Boomers, Generation X (Gen X or Xers), and Millennials) who have shopped for online Muslim clothing in Indonesia. The method used in sampling is purposive sampling aimed at all respondents who have shopped online. The method is through Lisrel 8.7 program and t-test. These results indicate that religious belief influences the online buying intention of Muslim clothing in Indonesia. Keywords: Religious Belief, Online Buying Intention, Indonesia JEL Classifications: MO, M31, Z12 DOI: https://doi.org/10.32479/irmm.11887 http://mail.econjournals.com/index.php/irmm/article/view/11887 |
| spellingShingle | Ronal Aprianto Muhartini Salim Sardiyo Sardiyo Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia International Review of Management and Marketing |
| title | Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia |
| title_full | Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia |
| title_fullStr | Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia |
| title_full_unstemmed | Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia |
| title_short | Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia |
| title_sort | religious belief on online buying intention of muslim clothing in indonesia |
| url | http://mail.econjournals.com/index.php/irmm/article/view/11887 |
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