IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY
With the development of the market mechanism, the problem of competitiveness of the hotel industry has sharpened. In the conditions of constantly growing competition, hotel enterprises need to increase their competitive advantages, actively seek the ways and methods of improving their competitivene...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2021-01-01
|
| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | http://economyandsociety.in.ua/index.php/journal/article/view/144 |
| _version_ | 1798038001267245056 |
|---|---|
| author | Lina Dubytska Tetiana Prymak |
| author_facet | Lina Dubytska Tetiana Prymak |
| author_sort | Lina Dubytska |
| collection | DOAJ |
| description |
With the development of the market mechanism, the problem of competitiveness of the hotel industry has sharpened. In the conditions of constantly growing competition, hotel enterprises need to increase their competitive advantages, actively seek the ways and methods of improving their competitiveness. In this work, the issue of developing measures to increase the competitiveness of an enterprise in the hotel services market is being investigated. It also highlights the role of competitiveness in the effective functioning of hotel enterprises, defines the essence of this scientific category, analyzes the methods for assessing competitiveness, suggests ways to improve the competitiveness of the hotel industry. The essence of competitiveness is investigated, the maintenance of competitive advantages of the hotel enterprise and factors of their formation are defined. The main strategic approaches to increase the competitiveness of the hotel business are presented.
|
| first_indexed | 2024-04-11T21:34:15Z |
| format | Article |
| id | doaj.art-bbb70afdaca045fb8ab817848d631b1f |
| institution | Directory Open Access Journal |
| issn | 2524-0072 |
| language | English |
| last_indexed | 2024-04-11T21:34:15Z |
| publishDate | 2021-01-01 |
| publisher | Helvetica Publishing House |
| record_format | Article |
| series | Економіка та суспільство |
| spelling | doaj.art-bbb70afdaca045fb8ab817848d631b1f2022-12-22T04:01:48ZengHelvetica Publishing HouseЕкономіка та суспільство2524-00722021-01-012310.32782/2524-0072/2021-23-11IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITYLina Dubytska0Tetiana Prymak1National University of Food TechnologiesNational University of Food Technologies With the development of the market mechanism, the problem of competitiveness of the hotel industry has sharpened. In the conditions of constantly growing competition, hotel enterprises need to increase their competitive advantages, actively seek the ways and methods of improving their competitiveness. In this work, the issue of developing measures to increase the competitiveness of an enterprise in the hotel services market is being investigated. It also highlights the role of competitiveness in the effective functioning of hotel enterprises, defines the essence of this scientific category, analyzes the methods for assessing competitiveness, suggests ways to improve the competitiveness of the hotel industry. The essence of competitiveness is investigated, the maintenance of competitive advantages of the hotel enterprise and factors of their formation are defined. The main strategic approaches to increase the competitiveness of the hotel business are presented. http://economyandsociety.in.ua/index.php/journal/article/view/144competitivenesshotel companyhotel industrycompetitionmethods of evaluation |
| spellingShingle | Lina Dubytska Tetiana Prymak IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY Економіка та суспільство competitiveness hotel company hotel industry competition methods of evaluation |
| title | IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY |
| title_full | IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY |
| title_fullStr | IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY |
| title_full_unstemmed | IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY |
| title_short | IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY |
| title_sort | improving the competitiveness of enterprises in the sphere of hospitality |
| topic | competitiveness hotel company hotel industry competition methods of evaluation |
| url | http://economyandsociety.in.ua/index.php/journal/article/view/144 |
| work_keys_str_mv | AT linadubytska improvingthecompetitivenessofenterprisesinthesphereofhospitality AT tetianaprymak improvingthecompetitivenessofenterprisesinthesphereofhospitality |