How do companies respond to consumer advocacy behavior in their digital marketing strategies?
This study aims to confirm whether the series of marketing strategies designed by companies have followed the consumer process in product consumption with reference to the stages of the 5As: aware, appeal, ask, act, and advocate. Companies respond to these stages by implementing five market interven...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2023-02-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17708/IM_2023_01_Setiawan.pdf |