Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours
IKEA, a Swedish furniture company, is considering entering the Brazilian market. This paper examines whether or not IKEA might be successful in the Brazilian market by reviewing the following issues: the growth of middle class, consumer spending, internet usage and eco-awareness. This study finds t...
| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
EconJournals
2014-11-01
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| Series: | International Journal of Economics and Financial Issues |
| Acceso en liña: | https://econjournals.com/index.php/ijefi/article/view/979 |