Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust
IntroductionDue to the superposition of multiple complex socioeconomic environments and the complexity and uncertainty of the agricultural industry chain itself, the agricultural industry chain has become unstable, jeopardizing its long-term sustainability.MethodsThe purpose of this study is to cons...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-01-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1094879/full |
| _version_ | 1797955306485972992 |
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| author | Rong-Rong Zhao Rong-Rong Zhao Qiao Wang Qiao Wang Yuan Tian Yuan Tian Qiu-Hua Chen Qiu-Hua Chen |
| author_facet | Rong-Rong Zhao Rong-Rong Zhao Qiao Wang Qiao Wang Yuan Tian Yuan Tian Qiu-Hua Chen Qiu-Hua Chen |
| author_sort | Rong-Rong Zhao |
| collection | DOAJ |
| description | IntroductionDue to the superposition of multiple complex socioeconomic environments and the complexity and uncertainty of the agricultural industry chain itself, the agricultural industry chain has become unstable, jeopardizing its long-term sustainability.MethodsThe purpose of this study is to construct and validate a stability mechanism model of cooperative relationships within agricultural industry chains based on the institutional theory. The questionnaire survey method was used for empirical analysis.ResultsThe results show that imitative pressure, mandatory pressure, and normative pressure have significant positive effects on the stability of cooperative relationships in agricultural industrial chains. Besides, perceived benefits, perceived risks, and trust play composite multiple mediating roles between imitative pressure and cooperation stability, and between normative pressure and cooperation stability in agricultural industrial chains. Perceived benefits and trust play partial mediating roles in the stability of cooperative relationships between mandatory pressure and agricultural industrial chains.DiscussionThis study is conducive to further understanding the cooperative psychology of agricultural industry chain operators. And this research can provide a reference for managers to take targeted measures to deal with the instability in the development of agricultural industry chains. |
| first_indexed | 2024-04-10T23:31:01Z |
| format | Article |
| id | doaj.art-bbd896683639461b9a1d627b8b9c9fb3 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-10T23:31:01Z |
| publishDate | 2023-01-01 |
| publisher | Frontiers Media S.A. |
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| series | Frontiers in Psychology |
| spelling | doaj.art-bbd896683639461b9a1d627b8b9c9fb32023-01-12T06:16:56ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-01-011310.3389/fpsyg.2022.10948791094879Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trustRong-Rong Zhao0Rong-Rong Zhao1Qiao Wang2Qiao Wang3Yuan Tian4Yuan Tian5Qiu-Hua Chen6Qiu-Hua Chen7College of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, ChinaResearch Center for Ecological Civilization, Fujian Provincial Social Science Research Base, Fuzhou, ChinaCollege of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, ChinaResearch Center for Ecological Civilization, Fujian Provincial Social Science Research Base, Fuzhou, ChinaCollege of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, ChinaResearch Center for Ecological Civilization, Fujian Provincial Social Science Research Base, Fuzhou, ChinaCollege of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, ChinaResearch Center for Ecological Civilization, Fujian Provincial Social Science Research Base, Fuzhou, ChinaIntroductionDue to the superposition of multiple complex socioeconomic environments and the complexity and uncertainty of the agricultural industry chain itself, the agricultural industry chain has become unstable, jeopardizing its long-term sustainability.MethodsThe purpose of this study is to construct and validate a stability mechanism model of cooperative relationships within agricultural industry chains based on the institutional theory. The questionnaire survey method was used for empirical analysis.ResultsThe results show that imitative pressure, mandatory pressure, and normative pressure have significant positive effects on the stability of cooperative relationships in agricultural industrial chains. Besides, perceived benefits, perceived risks, and trust play composite multiple mediating roles between imitative pressure and cooperation stability, and between normative pressure and cooperation stability in agricultural industrial chains. Perceived benefits and trust play partial mediating roles in the stability of cooperative relationships between mandatory pressure and agricultural industrial chains.DiscussionThis study is conducive to further understanding the cooperative psychology of agricultural industry chain operators. And this research can provide a reference for managers to take targeted measures to deal with the instability in the development of agricultural industry chains.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1094879/fullagricultural industry chaininstitutional theorycomposite multiple mediating effectperceived valuetrustcooperation stability |
| spellingShingle | Rong-Rong Zhao Rong-Rong Zhao Qiao Wang Qiao Wang Yuan Tian Yuan Tian Qiu-Hua Chen Qiu-Hua Chen Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust Frontiers in Psychology agricultural industry chain institutional theory composite multiple mediating effect perceived value trust cooperation stability |
| title | Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust |
| title_full | Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust |
| title_fullStr | Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust |
| title_full_unstemmed | Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust |
| title_short | Explaining the stability of cooperation in agricultural industry chains based on the institutional theory: Multiple mediating effects of perceived value and trust |
| title_sort | explaining the stability of cooperation in agricultural industry chains based on the institutional theory multiple mediating effects of perceived value and trust |
| topic | agricultural industry chain institutional theory composite multiple mediating effect perceived value trust cooperation stability |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1094879/full |
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