NFC technology acceptance for mobile payments: A Brazilian Perspective
Purpose – This study investigates the acceptance of NFC technology for payment through mobile in a Brazilian context, which allow knowing the factors that influence directly or indirectly in that acceptance. Design/methodology/approach – Through an online and selfadministered questionnaire and us...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2017-02-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | https://rbgn.fecap.br/RBGN/article/view/2315/pdf |
| _version_ | 1818837413432131584 |
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| author | Iviane Ramos de Luna Francisco Montoro-Ríos Francisco Liébana-Cabanillas João Gil de Luna |
| author_facet | Iviane Ramos de Luna Francisco Montoro-Ríos Francisco Liébana-Cabanillas João Gil de Luna |
| author_sort | Iviane Ramos de Luna |
| collection | DOAJ |
| description | Purpose – This study investigates the acceptance of NFC technology for payment through mobile in a Brazilian context, which allow knowing the factors that influence directly or indirectly in that acceptance.
Design/methodology/approach – Through an online and selfadministered questionnaire and using the snowball sampling procedure on social networks, the final sample consisted of 423 mobile phone users in Brazil and the technique used to prove the hypotheses was the Structural Equation Model.
Findings – The results show that attitude, personal innovation in IT and perceived usefulness are determinants of future intention to use the NFC technology for payments in Brazil.
Originality/value – The proposed model has a predictive power of
intention to use NFC payment of 71%, demonstrating that it includes background with a large predictive power of acceptance of NFC technology which led us to highlight the main implications for the management and development of new studies in this field. |
| first_indexed | 2024-12-19T03:22:06Z |
| format | Article |
| id | doaj.art-bbd92872e90b4506b1fc54b14094f115 |
| institution | Directory Open Access Journal |
| issn | 1806-4892 1983-0807 |
| language | English |
| last_indexed | 2024-12-19T03:22:06Z |
| publishDate | 2017-02-01 |
| publisher | Fundação Escola de Comércio Álvares Penteado |
| record_format | Article |
| series | Revista Brasileira de Gestão De Negócios |
| spelling | doaj.art-bbd92872e90b4506b1fc54b14094f1152022-12-21T20:37:44ZengFundação Escola de Comércio Álvares PenteadoRevista Brasileira de Gestão De Negócios1806-48921983-08072017-02-0119638210310.7819/rbgn.v0i0.2315NFC technology acceptance for mobile payments: A Brazilian PerspectiveIviane Ramos de Luna0Francisco Montoro-Ríos1Francisco Liébana-Cabanillas2João Gil de Luna3CAPES Foundation – Ministry of Education of Brazil and University of Granada, Marketing and market research department, Granada - SpainUniversity of Granada, Marketing and market research department, Granada - SpainUniversity of Granada, Marketing and market research department, Granada - SpainState University of Paraíba, Statistics department, Campina Grande - BrazilPurpose – This study investigates the acceptance of NFC technology for payment through mobile in a Brazilian context, which allow knowing the factors that influence directly or indirectly in that acceptance. Design/methodology/approach – Through an online and selfadministered questionnaire and using the snowball sampling procedure on social networks, the final sample consisted of 423 mobile phone users in Brazil and the technique used to prove the hypotheses was the Structural Equation Model. Findings – The results show that attitude, personal innovation in IT and perceived usefulness are determinants of future intention to use the NFC technology for payments in Brazil. Originality/value – The proposed model has a predictive power of intention to use NFC payment of 71%, demonstrating that it includes background with a large predictive power of acceptance of NFC technology which led us to highlight the main implications for the management and development of new studies in this field.https://rbgn.fecap.br/RBGN/article/view/2315/pdfMobile payments1NFC1TAM1new technologies acceptance1 |
| spellingShingle | Iviane Ramos de Luna Francisco Montoro-Ríos Francisco Liébana-Cabanillas João Gil de Luna NFC technology acceptance for mobile payments: A Brazilian Perspective Revista Brasileira de Gestão De Negócios Mobile payments1 NFC1 TAM1 new technologies acceptance1 |
| title | NFC technology acceptance for mobile payments: A Brazilian Perspective |
| title_full | NFC technology acceptance for mobile payments: A Brazilian Perspective |
| title_fullStr | NFC technology acceptance for mobile payments: A Brazilian Perspective |
| title_full_unstemmed | NFC technology acceptance for mobile payments: A Brazilian Perspective |
| title_short | NFC technology acceptance for mobile payments: A Brazilian Perspective |
| title_sort | nfc technology acceptance for mobile payments a brazilian perspective |
| topic | Mobile payments1 NFC1 TAM1 new technologies acceptance1 |
| url | https://rbgn.fecap.br/RBGN/article/view/2315/pdf |
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